Truebill is a personal finance management app. Their mission is to empower people to live their best financial lives. Having scaled significantly through social & digital advertising, they had reached a saturation point and sought new channels to scale - namely TV.
After finding initial success on TV, the Truebill team wanted to dig deeper; inquiring about the ins and outs of building a media plan. They found that the added speed and control of building plans in-house on digital platforms lead to increased efficiencies, and wanted to replicate that success for TV. Tatari’s TV media planning tools closely resemble those of digital buying platforms, making this a seamless transition.
With Tatari’s team of media buying experts on stand-by for support, Truebill launched their first in-house media buying campaign in late 2021. Since that initial pilot, they have confidently scaled their TV media budget by 5x. Truebill now views TV as a premium, direct response channel - treating it the same way they do digital.
Ty Conner, Director of Growth Marketing at Truebill, had this to say about the partnership, "I can't imagine buying TV without Tatari...the way they incorporate data and measurement into the media plans. They are truly bringing TV into the 21st century. Every media buyer, especially performance-focused media buyers, need to have their hands on this tool."
*Note: As of August 2022, Truebill is now known as Rocket Money
