Full Funnel Focus: Vuori's TV Advertising Journey

Queue the DJ, drinks, and views - we’re coming to you live from GROW’s newest event, Brand House! Last month, Tatari and our friends at GROW celebrated the return of in-person events with an epic gathering in Beverly Hills. We spent the afternoon connecting with DTC marketers across all industries and sizes; discussing the latest in data-driven marketing and of course, TV advertising.

Before the day concluded, Matt Fowlie, Client Development Manager at Tatari shared the stage with Jamie Fontana, VP of E-Commerce at Vuori – a California-native performance apparel brand. In this session, the two detailed how (and why) Vuori found success with TV advertising, from their creative strategy to their approach to media buying. Tatari is proud to support Vuori’s TV advertising journey; from industry education and campaign optimization, to building their initial pilot and ultimately measuring ad performance.

Watch the full talk below to understand how Vuori went from developing their first-ever spot to leveraging TV as a primary performance channel to drive both brand awareness and lower-funnel metrics.

Schedule a demo with our team to learn how TV advertising can help you achieve your growth plans.

Nick Carlson

I’m a marketer who is fluent in movie quotes.

Related

How 6 Performance Driven Brands Use TV Throughout The Marketing Funnel

Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.

Optimizing advertising campaigns

What happens if a marketer discovers that, at the current level of spend, the marginal cost of advertising on digital is higher than the marginal cost of advertising on TV?

eMarketer Snapshot: TV Advertising Trends in 2022

Download this exclusive new snapshot report for a granular look at the 2022 US TV landscape, which includes breakdowns of viewership, time spent, ad spend, and more across traditional TV, CTV, and over-the-top (OTT) video.