eMarketer Snapshot: TV Advertising Trends in 2022

According to eMarketer, TV advertising spend will grow by over $14 billion in the next four years, driven largely by an expected 68% increase in CTV ad spend. And while the ways in which Americans consume content continue to shift towards streaming & digital channels, the reach—and subsequent ad dollars—associated with linear TV cannot be overlooked.

In this exclusive new report, eMarketer takes a granular look at the 2022 US TV landscape, which includes breakdowns of viewership, time spent, ad spend, and more across traditional TV, CTV, and over-the-top (OTT) video. It also includes comprehensive forecasts to give marketers a leg-up on future trends.

Download the report to learn more about:

  • Demographic-level viewership and "time spent" data

  • Current (and expected) size of CTV and OTT user bases

  • State of the AVOD & SVOD landscape, including viewership projections for:

    • Hulu

    • Peacock

    • Disney+

    • And more


The Advertiser's Guide to Streaming TV

This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities. 

How 6 Performance Driven Brands Use TV Throughout The Marketing Funnel

Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.

Similar Inventory: Lookalike Modeling for TV Practitioners

Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.