eMarketer Snapshot: TV Advertising Trends in 2022

April 13, 2022

According to eMarketer, TV advertising spend will grow by over $14 billion in the next four years, driven largely by an expected 68% increase in CTV ad spend. And while the ways in which Americans consume content continue to shift towards streaming & digital channels, the reach—and subsequent ad dollars—associated with linear TV cannot be overlooked.

In this exclusive new report, eMarketer takes a granular look at the 2022 US TV landscape, which includes breakdowns of viewership, time spent, ad spend, and more across traditional TV, CTV, and over-the-top (OTT) video. It also includes comprehensive forecasts to give marketers a leg-up on future trends.

Download the report to learn more about:

  • Demographic-level viewership and "time spent" data

  • Current (and expected) size of CTV and OTT user bases

  • State of the AVOD & SVOD landscape, including viewership projections for:

    • Hulu

    • Peacock

    • Disney+

    • And more

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