Celebrating Partnerships and Inspiring Action at Tatari's Network Party
Tatari's 2021 network party brought together over 100 of our valued partners from leading networks and publishers and delivered one part celebration, one part innovation, and one part inspiration.
Post-Upfronts, Agencies Need to Look Differently at Linear-Streaming Convergence
With more networks offering OTT inventory as a part of their linear upfront packages, it's increasingly important for brands to use a holistic measurement approach to assess performance across streaming and linear TV.
Sponsorships and Integrations: Influencer Marketing for TV
TV sponsorships and integrations are the pinnacle of modern-day influencer marketing, aligning brands with the events and personalities about which their target audiences care most deeply.