Why Tatari is Building TV Ad Infrastructure
As TV and digital advertising converge, our vision is to build intelligent infrastructure that connects supply and demand partners, giving them unprecedented automation, control, and transparency.
CTV stands for Convergent TV, not Connected TV (and what this really means for TV advertisers)
In this article, we will unpack OLV and most importantly, the relevance of OLV to the old definition of Connected TV (making for a new Convergent TV).
The Upfronts are Changing: Here’s Everything You Need to Know
As TV continues its massive transition, the Upfronts look and feel a little different each year. At Tatari, we’re here to help our clients navigate the Upfront season while still executing campaigns that drive real-world outcomes and high ROAS.