Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More
For nimble TV advertisers, Q5 represents a golden opportunity to drive real-world outcomes and extra revenue before the year closes.
Rethinking “Remnant” Inventory in the New TV Advertising Era
In this article, we challenge the false association between programmatic remnant inventory and low-quality ad placements and advocate for greater adoption by performance-driven advertisers.
How to Save Cable TV
This blog post examines the downsides of carriage fee standoffs, like subscriber loss and reduced profits for MVPDs (Multichannel Video Programming Distributors) and networks, and proposes several solutions for a more balanced content distribution industry.