Leverage Technology to Win a Fire Sale

April 22, 2020

In today’s market conditions, our clients are facing new TV advertising challenges. At the same time, viewers are watching TV more than ever before and networks and publishers find themselves scrambling with programming (like sports cancellations) and with newfound inventory.

Tatari is actively helping clients adapt to market conditions by aggressively securing last minute buying opportunities. Networks and publishers are offering discounts on advertising inventory - sometimes as high as 70% (see chart below) - allowing clients to expose their brand to new audiences on streaming and linear TV at a fraction of the cost.

Time is of essence: a good deal sometimes only stays around for minutes. We have therefore launched a new feature to announce the fire sale deal in the Tatari dashboard and get instant response from clients. An example is shown below. This push notification is of course also combined with an email and a call from your friendly account manager. 

Fire sales pop up even in normal or “tight” (i.e. demand for inventory exceeding supply) markets due to last-minute cancelations for advertiser-specific reasons. This alert feature will well outlive COVID-19.   

Let us know if you want to take advantage of these fire sale deals. 

Courtney Minson

I work on product marketing and I've never had coffee.

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