Insights

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Tatari Reveals the Secrets to Make UID 2.0 Work for Advertisers

This is the industry’s first UID 2.0 campaign for CTV and there’s a lot to break down and understand from this effort. Read more for a deeper dive into our process.

Made In Becomes First Brand to Reveal Results of Unified ID 2.0 in CTV Campaign Executed by Tatari

Tatari executed Made In’s first campaign programmatically using UID 2.0’s data to validate campaign performance, including path to conversion measurement. See the results of the campaign, and learn why UID 2.0 promises to be one of the most widely adopted frameworks for ad buying beyond cookies.

You Don't Need To Target Individuals To Drive Performance

Google’s move to shut down person-level targeting in its browser isn’t the end of performance marketing. Quite the contrary. It’s the redirect our industry needs to get back on track.