For nimble TV advertisers, Q5 represents a golden opportunity to drive real-world outcomes and extra revenue before the year closes.
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In this blog post, we discuss various strategies for creating effective Black Friday/Cyber Monday (BFCM) TV creatives. Watch the full video to learn how to stand out from the competition and make the most of this key shopping season.
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In September, Tatari presented during Rockbox’s Holidaze Webinar, where we shared how our client Storyworth developed a winning holiday TV strategy that drove performance during retail’s most competitive time of the year.
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After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.
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