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Insights

Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More

Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More

For nimble TV advertisers, Q5 represents a golden opportunity to drive real-world outcomes and extra revenue before the year closes.

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Crafting Effective Black Friday/Cyber Monday TV Creatives: Strategies for Marketers

Crafting Effective Black Friday/Cyber Monday TV Creatives: Strategies for Marketers

In this blog post, we discuss various strategies for creating effective Black Friday/Cyber Monday (BFCM) TV creatives. Watch the full video to learn how to stand out from the competition and make the most of this key shopping season.

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How Storyworth Used TV Ads for a Successful Holiday Season

How Storyworth Used TV Ads for a Successful Holiday Season

In September, Tatari presented during Rockbox’s Holidaze Webinar, where we shared how our client Storyworth developed a winning holiday TV strategy that drove performance during retail’s most competitive time of the year.

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Tatari Clients Find Success with Black Friday Creatives

Tatari Clients Find Success with Black Friday Creatives

After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.

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