How Storyworth Used TV Ads for a Successful Holiday Season
In September, Tatari presented during Rockerbox’s Holidaze Webinar - a virtual event focused on key strategies and tactics to get marketers through the Black Friday and holiday shopping season.
In our session, we sat down with our client Storyworth, a DTC company that offers a platform for preserving family stories and memories through meaningful prompts and digital storytelling. During our conversation, Greg Kapp, Head of Marketing, shared how they developed a winning holiday TV strategy that drove performance during retail’s most competitive time of the year.
Watch the full video below to learn how Storyworth:
Drove a consistent increase in website visitors throughout their campaign
Lowered CPV (cost per visitor) and CPA (cost per acquisition)
Leveraged an existing champion creative that thematically aligned with the holiday spirit to capture consumer engagement
Used a healthy mix of networks (tier 1-3, premium inventory, and live events) to maximize reach and maintain efficiencies
Leveraged historical data from previous TV campaigns to build a holiday-focused media plan with confidence
Elizabeth Burgis
I’m the Director of Client Services, and you'll hear at least one of my dogs bark during a meeting.
Related
Tatari Clients Find Success with Black Friday Creatives
After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.
Read more
How Knix Uses TV Ads to Drive Full-Funnel Performance
We sat down with Knix at FounderMade's DTC Executive Summit to discuss how their brand leverages streaming and linear TV ads to drive full-funnel campaign results.
Read more
How TV Became a Critical Acquisition Channel for Made In
We sat down with Made In at GROW LA to discuss how their brand leverages streaming and linear TV ads to build brand awareness and drive lower-funnel campaign results.
Read more