How Storyworth Used TV Ads for a Successful Holiday Season

In September, Tatari presented during Rockerbox’s Holidaze Webinar - a virtual event focused on key strategies and tactics to get marketers through the Black Friday and holiday shopping season.

In our session, we sat down with our client Storyworth, a DTC company that offers a platform for preserving family stories and memories through meaningful prompts and digital storytelling. During our conversation, Greg Kapp, Head of Marketing, shared how they developed a winning holiday TV strategy that drove performance during retail’s most competitive time of the year.

Watch the full video below to learn how Storyworth:

  • Drove a consistent increase in website visitors throughout their campaign

  • Lowered CPV (cost per visitor) and CPA (cost per acquisition)

  • Leveraged an existing champion creative that thematically aligned with the holiday spirit to capture consumer engagement

  • Used a healthy mix of networks (tier 1-3, premium inventory, and live events) to maximize reach and maintain efficiencies

  • Leveraged historical data from previous TV campaigns to build a holiday-focused media plan with confidence

Elizabeth Burgis

I’m the Director of Client Services, and you'll hear at least one of my dogs bark during a meeting.


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