As TV and digital advertising converge, our vision is to build intelligent infrastructure that connects supply and demand partners, giving them unprecedented automation, control, and transparency.

Why Tatari is Building TV Ad Infrastructure

Tatari is proud to announce that we have been certified as one of 14 measurement partners by NBC Universal in the Incrementality Measurement/Sales Impact category.

Tatari’s Outcome Based TV Measurement Certified by NBCU

Ad buyers now have easy access to Samba TV’s industry-leading OTT and linear television viewing data, helping them better leverage the performance capabilities of TV advertising.

Tatari Now Licenses All Three Major ACR Data Vendors

Tatari developed a view-through attribution metric designed, and optimized, solely for TV using TV-specific device graph data and proprietary methodologies.

Attribution Methodologies for the Modern Marketer

With more networks offering OTT inventory as a part of their linear upfront packages, it's increasingly important for brands to use a holistic measurement approach to assess performance across streaming and linear TV.

Insights

Why Tatari is Building TV Ad Infrastructure

Tatari’s Outcome Based TV Measurement Certified by NBCU

Tatari Now Licenses All Three Major ACR Data Vendors

Attribution Methodologies for the Modern Marketer

Why Agencies Must Rethink Linear‑Streaming Convergence