Insights

The Secret to How Saatva Quantifies Retail Sales from TV

How do you prove a TV ad led to someone walking into a store days later? Saatva teamed with Tatari to crack the code, and the answer upends how retailers think about attribution.

4 Reasons Performance Models Fail for TV Advertising

Pay-for-performance TV sounds great, but it's typically more spin than science. Flawed attribution, inflated results, and hidden methodologies mean advertisers may be overpaying. Want to know what’s really happening? Let’s break it down.

CPA or Bounty Models in TV Advertising are Outright Misleading

Performance-based models like cost-per-click in digital ads ensure payment for direct actions, but applying them to TV is difficult due to tracking and misattribution issues.

Moving Away from MTA and Toward a Better Model of TV Measurement

We discuss the complexities of TV measurement, highlighting flaws in approaches like Verified Attribution and advocating for a nuanced blend of methods, emphasizing the importance of embracing complexity in advertising attribution.

Attribution Methodologies for the Modern Marketer

Tatari developed a view-through attribution metric designed, and optimized, solely for TV using TV-specific device graph data and proprietary methodologies.

Full-Funnel Marketing: Why TV Drives Better Attribution | Tatari

Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.

Why Standard Attribution Assumptions Fail TV Campaigns

TV ads produce a significant delayed response that traditional attribution models don't always capture. To accurately measure the delayed responses of a linear or streaming TV ad, advertisers need to consider these three things.

Doubling Down on 1P Data for TV Advertising

We recently rolled out a new pixel technology named “Tatari Tag Manager” (TTM) that offers stronger attribution of TV campaigns, alongside increased data flexibility and transparency.

Video: Understanding linear TV measurement

Even though linear TV has been around much longer than streaming, deterministic attribution is typically more difficult. Here is a short video that walks you through our measurement of linear TV.