Insights

Moving Upstream: Why Buying Premium CTV Directly Just Got Exponentially Better

Direct sales generate the majority of CTV revenue for publishers, but remain stuck in manual workflows—until now. Upstream automates the insertion order process through ad-server level integration, giving Tatari's 400+ brands direct access to premium inventory while eliminating intermediary fees and fraud risks that plague programmatic buying.

Avocado Mattress Proves Interactive CTV Ads are Ripe for Growth

Avocado Mattress cracked the code on streaming by turning passive viewers into active shoppers through interactive CTV ads that helped drive retail foot traffic. Explore how these emerging ad formats are finally transforming the big screen into a powerful, actionable storefront.

4 Tatari Clients Reveal The Immediate Impact of Super Bowl Ads

The Super Bowl isn’t just for legacy brands anymore. Here’s how Manscaped, Life360, Tecovas, and Ro used streaming, linear TV, and Tatari to turn the biggest ad stage into a performance win.

Here are the 2026 Super Bowl Ads That Really Drove the Most Engagement

The Super Bowl delivers unmatched scale, but not every ad scores. We’re cutting through the noise and ranking the ads using objective performance signals, measuring incremental search lift to see which brands made an impact. The result is a data-driven scorecard of the game’s biggest ad winners.

How to Budget and Plan for TV in 2026

TV continues to grow as a viable channel for advertisers, earning a larger role in how brands plan, scale, and measure their media investments. This guide breaks down the key TV trends shaping 2026, including a quarter-by-quarter look at the biggest events influencing budget decisions.

How Streaming Is Democratizing the Biggest Ad Stage in America

Streaming and precision targeting are making the Super Bowl accessible to brands of all sizes—reshaping a massive broadcast into a flexible, multi-screen opportunity.

Why Amazon is the Missing Piece of the TV Measurement Puzzle

For brands advertising on TV and selling on Amazon, see how integrating Amazon sales figures into your analysis unlocks a holistic view of your true ROI.

TV Can No Longer Be Overlooked in Media Plans for 2026

TV budgets are rising in 2026—but not for the reasons you might expect. New advertiser data shows how TV is being redefined as a performance channel that strengthens search, social, and full-funnel results.

Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling

Programmatic buying dominates CTV, but it rarely delivers true scale. Here’s why sports-focused direct buying is the game plan brands are using to unlock reach, context, and measurable impact—without blowing budgets.

Why Programmatic Buying Alone Isn’t Enough To Win on CTV

CTV ad spend is surging toward $51B by 2029 — and brands relying only on programmatic are missing the biggest opportunities. See how top advertisers are using a hybrid buying strategy to unlock premium reach and full-funnel impact.