Programmatic CTV and OLV

Whether you're an in-house performance team or looking for expert support, Tatari gives you the targeting, measurement, and transparency to make programmatic CTV and OLV perform.

Launch in minutes: Guided campaign workflows with in-product tips surface optimization opportunities from setup onward.
Full inventory transparency: Choose exactly where your ads run across premium CTV and OLV partners – no black-box placement.
Targeting built around outcomes: Run prospecting and retargeting campaigns across demographics, interests and behaviors, in-market audiences, and retail purchase predictors. Tatari's proprietary affinity models go beyond standard lookalikes to reach people most likely to drive outcomes. Communal and shared IP filtering prevents over-attribution and eliminates wasteful retargeting spend.
Consistent measurement across every TV channel: Incremental and view-through measurement provide a consistent view of performance across linear, direct-bought streaming, and programmatic streaming, so channel comparisons are valid and budget decisions are grounded in real data.
Placement-level reporting: Near real-time reporting breaks down performance by channel (OLV vs. CTV), publisher, audience, and creative so you know exactly where results are coming from.
Optional managed services: Work with Tatari's programmatic team on advanced strategy and access to walled-gardens like YouTube, Amazon Prime Video, and Amazon retail segments.

Grow with smarter programmatic prospecting

Get your message in front of new people with an array of audience-building strategies, including interest and behavior, demographic, and lookalikes, in-market, and more. Tatari drives superior performance for lookalikes, using lookalikes alongside proprietary affinity models to reach the people that are most likely to drive the outcomes you care about.

You get performance measurement powered by our incremental and view-through methodologies, which provide a consistent view across linear, direct bought streaming, and programmatic streaming.

Don't let warm leads go cold: Retargeting on TV

Set up the Tatari pixel, segment visitors by on-site behavior, and retarget them on premium CTV and OLV inventory with custom messages. The system automatically adjusts to ensure you're not overpaying for stale audiences.

Easily Set Up a Retargeting Campaign

Drive engagement and analyze behavior

Example:

Visitors
(Repeat) Purchasers
Abandoned cart

Retarget based on website behavior

Show a dedicated creative to those that abandoned their cart, reminding them to revisit your site

Measure performance and optimize

After seeing high-performance from the Abandoned Cart segment, maximize budget accordingly

Case Studies: Programmatic CTV results from Tatari customers

Case Study: Lower acquisition costs by retargeting TV's biggest buy

Fiverr scored big with a post-Super Bowl strategy focused on retargeting website visitors from its initial Super Bowl spot, resulting in a 75% reduction in CAC.

Boost Oxygen

After gaining national exposure on Shark Tank, Boost Oxygen turned TV from a one-time appearance into a sustained channel for awareness, performance, and growth.

Have questions?
Schedule a 20-minute demo.

We'll walk you through our programmatic prospecting and retargeting approaches.