Tatari Programmatic Solutions

Whether you're an in-house team running programmatic campaigns or you're looking for expert help with strategy and execution, you can grow your brand with Tatari.

Programmatic CTV and OLV

More control, better performance, and real measurement

Easy onboarding: Guided workflows and tips to optimize campaign outcomes
Control over where your ads run: You have complete control over where your ads run across premium CTV and OLV partners
Superior performance: Build prospecting and retargeting campaigns to grow and convert your audience, targeting lookalikes, demographics, interest and behaviors, in-market audiences, retail purchase predictors, and more. Smart filtering reduces wasteful retargeting spend on communal IPs, and leading prospecting tools combine traditional lookalike audiences with our proprietary affinity models to drive stronger performance throughout the funnel.
Measure what matters: Get real insights into how TV is moving your business with incremental and view-through measurement, which provide a consistent view across linear, direct bought streaming, and programmatic streaming. Tatari also filters shared/communal IP addresses to prevent over-attribution.
Transparent reporting: Customizable dashboards bring the metrics that matter to life, and you get granular measurement across channels (OLV vs. CTV), publishers, audiences and creatives.
Optional managed services: Work with Tatari's programmatic experts build advanced strategies, and access to walled-gardens like Youtube and Amazon Prime and Amazon retail segments.

Grow with smarter programmatic prospecting

Get your message in front of new people with an array of audience-building strategies, including interest and behavior, demographic, and lookalikes, in-market, and more. Tatari drives superior performance for lookalikes, using lookalikes alongside proprietary affinity models to reach the people that are most likely to drive the outcomes you care about.

You get performance measurement powered by our incremental and view-through methodologies, which provide a consistent view across linear, direct bought streaming, and programmatic streaming.

Don't let warm leads go cold: Retargeting on TV

Setting up a retargeting campaign is easy with Tatari! Set up the pixel, and after you drive users to your website and analyze on-site behavior, you can create a large, high-quality audience pool that can be used to develop custom targeting segments. Once your segments are in place, you can retarget customers on premium video inventory with custom messages. The system automatically adjusts to ensure you're not overpaying for stale audiences.

Easily Set Up a Retargeting Campaign

Drive engagement and analyze behavior

Example:

Visitors
(Repeat) Purchasers
Abandoned cart

Retarget based on website behavior

Show a dedicated creative to those that abandoned their cart, reminding them to revisit your site

Measure performance and optimize

After seeing high-performance from the Abandoned Cart segment, maximize budget accordingly

Case Studies: Programmatic CTV results from Tatari customers

Case Study: Lower acquisition costs by retargeting TV's biggest buy

Fiverr scored big with a post-Super Bowl strategy focused on retargeting website visitors from its initial Super Bowl spot, resulting in a 75% reduction in CAC.

Case Study: Move brands to point of purchase on streaming TV

Looking for a way to retarget site visitors that haven’t yet made a purchase? Learn how Onewheel used optimization and retargeting tactics to drive sales.

Have questions?
Schedule a 20-minute demo.

We'll walk you through our programmatic prospecting and retargeting approaches.