Media Buying

Broad Set of Media Inventory

Streaming

Want to advertise on Hulu, Peacock, or Paramount+? With Tatari, you can get your brand on any streaming publisher! Expand your reach by exploring new publishers.

Whether you want to make direct buys or , Tatari has you covered. Our smart and agile buying tools give you more control and transparency allowing you to easily build your media plans including both types of inventory.

See your brand on linear TV! Buy ad placements during major live events like the Super Bowl, on premium linear channels such as ABC, Bravo, and MTV, or on local networks to reach the right audience.

Data and rates are not real and are for illustrative purposes.

Smart Buying Tools

Planning Engine

Using 7+ years of performance data, our AI-powered Planning Engine has built-in media buying expertise. Quickly generate TV media plans based on outcomes, with no experience necessary. Maintain full control, and adjust the plan as needed.

The days of marketers needing to buy upfront or far in advance are long gone—Tatari’s platform allows for complete flexibility with smarter, more agile media buying. To remove the guesswork out of building your media plan, Tatari developed a tool to predict your plan’s clearance before submitting buys.

Just like digital, Similar Inventory is look-alike modeling built for TV. This tool empowers you to buy the most efficient ad placements to hit your KPIs. Tatari helps you pinpoint similar inventory across linear and streaming TV, so you can confidently build media plans based on high-performing channels and reach the right people at the right time. Watch to learn more.

Want to reach a specific audience? We surface the right data, directly in the Tatari Platform, so you can understand what to bid and stay on budget, all in one place. Use filters for age, gender, or income to find the audience you want. Since Tatari has access to a wide variety of inventory, you can also use keywords to narrow down the inventory you’re looking for, such as: Tier 1 Cable or Cooking Programming.

Control and Transparency

Full Control and Transparency

You have full transparency into your media buys so you know exactly how much you’re spending on your TV ads, as well as when and where they’re airing.

With historical data, you always know what’s performing well so you can optimize future media plans accordingly. This can lead to potential cost savings by referencing historical data to get the lowest price possible.

Data and rates are not real and are for illustrative purposes.

Insights

Similar Inventory: Lookalike Modeling for TV Practitioners

Similar Inventory: Lookalike Modeling for TV Practitioners

Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.

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The Missing Piece to Making CTV Retargeting Work: Linear TV

The Missing Piece to Making CTV Retargeting Work: Linear TV

Retargeting has proven to be one of the most successful performance drivers in digital media (namely display ad units). Today, leading marketers are pursuing the same strategy with Connected TV (a.k.a. streaming TV) ads.

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CTV stands for Convergent TV, not Connected TV (and what this really means for TV advertisers)

CTV stands for Convergent TV, not Connected TV (and what this really means for TV advertisers)

In this article, we will unpack OLV and most importantly, the relevance of OLV to the old definition of Connected TV (making for a new Convergent TV).

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