Performance-focused brands are turning to TV advertising to increase scale and diversify beyond search and social. Agencies that do not currently offer TV can grow revenue by licensing Tatari's self-serve platform to buy and measure ads across linear and streaming TV in a way that is just like digital. For agencies offering CTV to clients using a traditional DSP, Tatari’s platform is the perfect compliment to take your clients to the next level using direct media execution, finding scale with linear, and measuring real business outcomes.
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More than 200 direct brands already use the Tatari platform for buying and measuring TV advertising. Now, agencies will have the same tools, data, and predictive intelligence to offer TV advertising to their clients.
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Ad buyers now have easy access to Samba TV’s industry-leading OTT and linear television viewing data, helping them better leverage the performance capabilities of TV advertising.
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Tatari developed a view-through attribution metric designed, and optimized, solely for TV using TV-specific device graph data and proprietary methodologies.
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