Using a single self-serve platform built for agencies
Buy and measure ads across linear and CTV for your clients
Today's performance-focused brands are turning to TV advertising to increase scale and diversify their media mix beyond search and social. Agencies can grow revenue by licensing Tatari's self-serve platform and offering their clients the ability to buy and measure ads across linear and streaming TV in a way that is efficient, accountable, and just like digital.
Tatari’s measurement methodologies were designed for TV. Rather than use metrics that were made for digital, Tatari’s platform utilizes proprietary data science for measurement methodologies that go beyond views or impressions and use closed-loop attribution to track metrics that matter to performance and brand marketers like visits, installs, and purchases. Easy to customize dashboards show you and your clients network, daypart, or creative performance, the true incremental lift from an ad campaign, and when people take action on your website or app after viewing an ad–whether it's minutes after viewing or 30 days later.
Unlike other platforms, Tatari’s Campaign manager allows you to buy both linear and streaming/connected TV in one place with the data and tools you need to quickly build a robust TV media plan. The Campaign Manager uses real-time data allowing you to make buying decisions that leverage viewership data from Smart TVs, historical rate data, and predictive intelligence.
Leading agencies rely on the Tatari platform to buy TV in a modern way with automation, measurement of outcomes, and the ability to quickly optimize campaigns.
Rachel Hirschl, VP of Advanced TV and Programmatic Media, Power Digital
Elizabeth Oakes, VP, Account Director, ICON International
Tatari Launches Agency-focused Business
More than 200 direct brands already use the Tatari platform for buying and measuring TV advertising. Now, agencies will have the same tools, data, and predictive intelligence to offer TV advertising to their clients.
Tatari Is Now The Only Company That Licenses The Triad of ACR Data Vendors
Ad buyers now have easy access to Samba TV’s industry-leading OTT and linear television viewing data, helping them better leverage the performance capabilities of TV advertising.
Attribution Methodologies for the Modern Marketer
Tatari developed a view-through attribution metric designed, and optimized, solely for TV using TV-specific device graph data and proprietary methodologies.