An eco-friendly cleaning product company found that TV advertising boosts Amazon sales, as confirmed by Tatari's analysis. This approach revealed that TV not only drives direct sales but also enhances customer acquisition across channels, underscoring its importance for DTC brands.
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Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a result, it is important that advertisers consider both linear and streaming when building out their media plans.
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In TV advertising, hitting the right frequency is key. Tatari’s data-driven tools pinpoint this sweet spot to maximize effectiveness, boost ROI, and avoid waste. Discover how to fine-tune your ad strategy for optimal impact.
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Venu, a new streaming service from Disney, Warner, and Fox, launches on August 23rd to compete with Google and Amazon, though its success is uncertain due to legal challenges and skepticism.
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At the Ad Age Small Agency Conference, Mike Fogarty from Tatari and John Dioso from Ad Age shared how small agencies can thrive in TV advertising by balancing direct and programmatic buys and utilizing convergent TV.
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Performance-based models like cost-per-click in digital ads ensure payment for direct actions, but applying them to TV is difficult due to tracking and misattribution issues.
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Aroma360, recognized for its home and business scenting solutions, discusses how expanding its reach and building brand legitimacy through targeted TV advertising strategies has fueled its growth.
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With millions watching, brands consider advertising during the Olympics for its unmatched viewership every four years. The key is aligning these opportunities with their campaign goals.
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Programmatic technology and DSPs redefined digital advertising, disrupting the historic direct sales model closely linking brands. However, DSPs may not be a part of TV advertising's future.
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Our AI-powered Planning Engine tool helps brands and agencies build TV media plans with unprecedented speed, accuracy, and comprehensiveness.
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