Insights

Lights, Camera, Conversion! How Cinema Ads Help Brands Reel in New Customers

Let's all go to the movies... where the most attentive audience in media is already in their seats. Here's how cinema ads complement your TV ad strategy and turn moviegoers into customers.

How Tatari's AI Planning Engine is Rewriting what's Possible in TV Advertising

Tatari's AI Planning Engine builds optimized TV media plans in minutes, not weeks. See how 10+ years of proprietary data helps brands optimize campaigns, cut costs, and drive more efficient performance.

TV Is Now a Measurable and Quantifiable Channel for Mobile App Marketers in AppsFlyer

AppsFlyer measures CTV the same way as digital, which leaves most of your TV spend unaccounted for. Here's how Tatari adds TV grade measurement across streaming and linear, so you finally see what all of your TV is doing.

Lessons for Brands to Win the 2026 Holiday Season, From the Advertisers Already Doing It

Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.

How Tatari Helped Clients Meet Their Goals By Being Exposed to a Massive TV Audience - Without Overpaying for It

The most-watched World Cup ever pulled in bigger audiences than some NFL games. Here's how Tatari helped brands build the right game plan to get in on the action.

UPDATED: How to Budget and Plan for TV in 2026

TV continues to grow as a viable channel for advertisers, earning a larger role in how brands plan, scale, and measure their media investments. This guide breaks down the key TV trends shaping 2026, including a quarter-by-quarter look at the biggest events influencing budget decisions.

Watch: From Black Box to Built-In Skill: How AI Is Rewriting the Rules of TV Advertising

At the ecomFounders AI Summit, Tatari's Matt Giannetti sat down with Nik Sharma to discuss how AI is rewriting every phase of TV advertising, from planning to execution to creative. Watch the full session and check out some of the highlights.

TV’s Infrastructure Problem and the Future of AI Buying

Taking center stage at Adweek House in Cannes, Tatari’s CEO shares his unfiltered take on why programmatic was never built for TV and what the future of TV buying actually looks like.

How Tatari Celebrates Pride Month, Every Month

See how Tatari celebrates Pride Month through community, inclusion, and employee stories that highlight support for the LGBTQIA+ community year-round.

How to Build a World Class Marketing Team | Joe McCambley

Saatva CMO Joe McCambley shares why most marketing teams are built to measure the wrong things — and how to structure an org that builds brand while driving performance.