Insights

Watch: Winning When Buyers Never Click: How Quo and Otter.ai Use TV to Build Demand Before the Prompt

AI answer engines are resolving searches before buyers ever reach a website. At HubSpot UNBOUND, Quo and Otter.ai joined Tatari CRO Andy Schonfeld to share how TV builds the brand recognition that gets them chosen, and the playbook behind it.

Getting Clear on Clearance: What it is and Why it Matters in TV Advertising

Clearance is the share of booked TV ad inventory that actually airs. Learn what drives it in remnant TV (timing, events, competition, viewership) and why a cheap rate means nothing if your spot never runs.

5 Reasons to Attend Forward 2026 and Unlock What’s Next in Advertising

Join Tatari’s Forward 2026 on Oct 29 in NYC with Scott Galloway, Reddit CEO Steve Huffman, and Oren John. Here are 5 reasons to attend this invite-only event.

How Lundberg Family Farms Connected TV Ads to Retail Sales

See how Lundberg Family Farms used Tatari's retailer-level measurement to connect TV ads to in-store sales at Kroger, Walmart, Target, and natural grocers.

Watch: Inside MANSCAPED’s Black Friday TV Playbook

MANSCAPED's Brian Thibault shares the TV playbook behind the brand's biggest quarter, from a Super Bowl spot to a measurement stack that sees Amazon and retail.

Why Amazon Prime Big Deal Days is a Prime Opportunity for TV Advertisers

Tatari analyzed TV performance across brands during Amazon’s biggest shopping events and found something interesting: Amazon’s busiest shopping event of the year is also one of the most efficient days to run TV. Here's why and how to plan for it.

Watch: How Jones Road Scaled TV to 25% of Its Media Mix

Hear how Jones Road broke through a paid social plateau with TV and what they learned along the way, including the real cost of free ad credits.

Show-Level CTV Optimization in 2026: What Advertisers Can Actually Buy, Report On, and Optimize

Show-level CTV reporting is real. Show-level optimization mostly isn't. Tatari's programmatic lead on what premium publishers can actually deliver in 2026.

Non-Preemptible (NPE) TV Buys, Explained: Why More Brands Are Paying for Guaranteed Airtime

Non-preemptible (NPE) TV buys guarantee airtime at a 20–50% premium over remnant. Learn when guaranteed inventory is worth it on linear and CTV.

Upper Funnel KPIs on TV Have Downstream Implications

Site visits get dismissed as a soft metric; it’s nice to see, but not proof of conversion. So we looked at who actually shows up, and they're the same households who end up buying.