Insights

Watch: TV Is Alive, Thriving, and Finally Measurable

From GRPs to geo-lift testing, TV measurement has changed. Here's what Mike Fogarty of Tatari told DAC's Shift Happens podcast about the channel everyone underestimated.

Programmatic CTV Is a Starting Point. Here's What a Complete TV Strategy Looks Like

Most brands think they're running a TV strategy using CTV alone. But if your TV strategy lives entirely inside a DSP, you're missing most of the market. Here's what a complete TV advertising approach actually looks like.

Watch: How Saatva Connects TV Impressions to Revenue: A Full-Funnel Measurement Model

What happens when a performance-first brand runs out of room to grow on paid search? Saatva CMO Joe McCambley shares how TV became the channel that made their entire business more predictable and the math behind it.

EXCLUSIVE: How to Build a World-Class Marketing Team According to Nanit’s CMO, Victoria Vaynberg

Nanit CMO Victoria Vaynberg shares how to build a world-class marketing team, from hiring AI agent engineers to breaking down brand vs. performance silos.

The 2026 College Football TV Ad Playbook: Everything Marketers Need to Know

College football delivered record viewership in 2025 and the 2026 season looks even bigger. Learn how TV advertisers can strategically buy NCAA inventory to maximize reach, frequency, and ROI this fall.

How the Best Agencies Are Making TV a Scalable Part of Their Media Strategy

Most agencies struggle to scale TV beyond a handful of clients. The ones that do have a repeatable process from initial assessment through pilot campaign, measurement, and optimization. Here's the steps to make TV an agency advantage.

New Survey Reveals the Growth Channel Most Mobile App Marketers Are Overlooking

Mobile app marketers have figured something out: TV works. Our new survey shows how they are using linear and CTV to drive app installs, subscriptions, and branded search lift, and what their advertising playbook looks like in 2026.

How an AI Hackathon Turned Ideas Into Real Product Features

Most hackathons end with a demo and an idea that sits in a spreadsheet. Ours ended with new product features built to help TV advertisers. Here's how 16 teams and 50 ideas made it from concept to launch.

Why Amazon Prime Day is a Prime Opportunity for TV Advertisers

Tatari analyzed TV performance across four brands during Amazon Prime Day and found something interesting: the busiest shopping day of the summer is also one of the most efficient days to run TV. Here's why and how to plan for it.

WWE's Biggest Event Just Moved to ESPN. How the Scripted Sport is Delivering Real Impact for Networks & Advertisers

WWE Raw has been on Netflix for a year, and now their biggest events live on ESPN. Here's what that means for advertisers and what our data says about the brands already pinning down results.