Insights

Advertisers Reveal How and Why They’re Using AI to Create TV Spots

Brands are quietly using AI to produce TV commercials in days, not months, and the results might surprise you. We talked to the marketers behind it to find out what's working, what isn't, and what it means for the future of advertising.

Programmatic has been on the Sidelines, but there's a New Playbook for Buying NFL Inventory

NFL inventory isn't out of reach; it just takes the right programmatic playbook. Here's how Tatari helps brands get off the sidelines and into the most-watched live sports programming of the year.

EXCLUSIVE: How to Build a World-Class Marketing Team According to Chime’s Chief Growth and Marketing Officer, Vineet Mehra

What does a high-performing marketing org actually look like in 2026—when AI, growth pressure, and brand all collide? Chime Chief Growth and Marketing Officer, Vineet Mehra, cuts through the noise with a sharp, experience-backed framework for building teams that scale efficiently and avoid the silos holding most marketers back.

TV Outperforms Every Other Channel on Influence, According to New Data

A new study confirms what performance advertisers have long suspected: TV still dominates the purchase funnel, and if you've been shifting budget away from linear, the data might make you reconsider.

Why TV Advertisers Should Care About SOC 2 Certification

Your most sensitive campaign data lives inside your TV buying platform, but most advertisers never think to ask how that data is actually protected. Here’s why SOC 2 certification should be non-negotiable when choosing which TV partner to work with.

First Pitch, First Movers: How Tatari Got 7 Brands Into MLB's Netflix Debut

Tatari helped 7 brands secure premium placements during MLB’s first-ever Opening Night on Netflix, unlocking access to one of streaming’s biggest live sports moments. Here’s how those brands performed and why direct access to exclusive inventory continues to drive outsized results.

How Saatva Pulled Back the Covers on TV-Driven Phone Sales

TV ads don’t just drive clicks—they spark real conversations that convert, and most brands aren’t measuring them. Discover how Saatva uncovered a hidden revenue stream and proved TV’s true impact goes far beyond the website.

B2B Marketers Like Gusto, Relay, and Otter are Turning to TV to Reach Buyers

B2B brands aren’t abandoning traditional channels, but they are expanding beyond them and quietly winning big on TV. With smarter targeting and measurable impact, companies like Gusto, Relay, and Otter are proving TV isn’t just for B2C brands anymore. It’s becoming a serious growth lever for modern B2B.

PATTERN Beauty Proves the Beauty of TV for Brand Awareness

PATTERN Beauty proved TV can do more than build awareness—it can drive real growth. See how a strategic mix of CTV and linear TV delivered major lifts in traffic, revenue, and brand consideration.

Watch: Why Premium CTV Inventory isn’t in Programmatic

Watch our recap from Marketecture Live featuring leaders from Tatari, NBCUniversal, and WBD discussing why much of premium CTV inventory never enters programmatic and what advertisers and media buyers can do to drive real reach and impact.