Insights

From Science to Speculation: 4 Reasons Performance Models Don’t Work for TV

Pay-for-performance TV sounds great, but it's typically more spin than science. Flawed attribution, inflated results, and hidden methodologies mean advertisers may be overpaying. Want to know what’s really happening? Let’s break it down.

Cutting Costs or Cutting Corners? Why Sacrificing Channel Expertise Can Lead To A Vicious Cycle Of Diminished Performance

See why consolidating external expertise to cut costs can lead to diminished performance, especially in high-investment channels like TV.

Marketing Minds: Gusto’s David De Rosa Breaks Down Why TV is a Growth Channel

Tatari dives into the mind of Gusto’s Head of Paid Acquisition to talk everything from TV creative to TV measurement.

International Women’s Day: 2025

This International Women’s Day, we celebrate the women at Tatari who challenge stereotypes, push boundaries, and drive transformative change. Their contributions redefine expectations and inspire a culture of empowerment and progress. Let's meet some of the women that make Tatari an incredible place to work.

7 Essential Considerations When Evaluating a Potential MMM Partner

Marketing Mix Models (MMM) helps companies measure their true marketing impact, but selecting the right partner requires careful evaluation. Here are key factors to consider in your MMM assessment.

Why Streaming Was the Real MVP at this Year’s Super Bowl

The Eagles’ victory wasn’t the only surprise of the Super Bowl. Nearly 14 million people streamed the game on Tubi, shattering expectations. Tatari and TickPick saw it coming - and capitalized.

Tatari’s Record Growth and AI Expansion Set the Stage for 2025, Strengthened by Key Executive Hire

After experiencing record growth in 2024, see how Tatari plans to shape the future of TV advertising through continuous innovation and new leadership in engineering.

How to Reach Super Bowl Audiences without Spending Millions

You don’t need to spend millions to reach the Super Bowl’s massive audience. Discover winning alternatives to reach viewers at a fraction of the cost of a national in-game spot.

Meta’s New Ad Policies are a Disaster for Health & Wellness Brands. Here’s Why TV is the Cure.

As Meta’s new ad policies present challenges for health and wellness brands, many brands are already finding success with TV. Discover how they are driving growth and engagement on TV and how to reach audiences actively looking to make healthy choices in the new year.

How to Budget and Plan for TV in 2025

As TV continues to command a significant share of budgets, it's critical to understand the key trends that will shape the TV landscape in 2025 and what that means for advertisers. Let’s take a look at what to expect this year.