Insights

How to Budget and Plan for TV in 2026

TV continues to grow as a viable channel for advertisers, earning a larger role in how brands plan, scale, and measure their media investments. This guide breaks down the key TV trends shaping 2026, including a quarter-by-quarter look at the biggest events influencing budget decisions.

Why Amazon is the Missing Piece of the TV Measurement Puzzle

For brands advertising on TV and selling on Amazon, see how integrating Amazon sales figures into your analysis unlocks a holistic view of your true ROI.

Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling

Programmatic buying dominates CTV, but it rarely delivers true scale. Here’s why sports-focused direct buying is the game plan brands are using to unlock reach, context, and measurable impact—without blowing budgets.

TV Can No Longer Be Overlooked in Media Plans for 2026

TV budgets are rising in 2026—but not for the reasons you might expect. New advertiser data shows how TV is being redefined as a performance channel that strengthens search, social, and full-funnel results.

Why Programmatic Buying Alone Isn’t Enough To Win on CTV

CTV ad spend is surging toward $51B by 2029 — and brands relying only on programmatic are missing the biggest opportunities. See how top advertisers are using a hybrid buying strategy to unlock premium reach and full-funnel impact.

What Advertisers Need to Know About TV Sports Advertising in 2026

TV sports advertising in 2026 is being reshaped by streaming, fragmented media rights, and rapidly changing ad prices. This guide shows advertisers where sports audiences live and how to buy across leagues effectively at any budget.

Why Q5 Remains One of The Most Wonderful Times of Year to Advertise on TV

Q5 isn’t a post-holiday lull—it’s a hidden goldmine where TV CPMs drop, engagement spikes, and smart brands grab premium inventory before the new year hits. Discover why this overlooked week can deliver some of the best performance of the entire season.

How Chime Scaled TV by Opting for Tech-First Experts Over Agencies

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

The MLB Postseason Delivered Grand Slam Results for TV Advertisers

Learn how smart planning turned the MLB postseason into a win for brands like Rocket Money, Gusto, Ariat, and more.

The Secret to How Saatva Quantifies Retail Sales from TV

How do you prove a TV ad led to someone walking into a store days later? Saatva teamed with Tatari to crack the code, and the answer upends how retailers think about attribution.