Insights

How Tatari Helped Clients Meet Their Goals By Being Exposed to a Massive TV Audience - Without Overpaying for It

The most-watched World Cup ever pulled in bigger audiences than some NFL games. Here's how Tatari helped brands build the right game plan to get in on the action.

UPDATED: How to Budget and Plan for TV in 2026

TV continues to grow as a viable channel for advertisers, earning a larger role in how brands plan, scale, and measure their media investments. This guide breaks down the key TV trends shaping 2026, including a quarter-by-quarter look at the biggest events influencing budget decisions.

Watch: From Black Box to Built-In Skill: How AI Is Rewriting the Rules of TV Advertising

At the ecomFounders AI Summit, Tatari's Matt Giannetti sat down with Nik Sharma to discuss how AI is rewriting every phase of TV advertising, from planning to execution to creative. Watch the full session and check out some of the highlights.

TV’s Infrastructure Problem and the Future of AI Buying

Taking center stage at Adweek House in Cannes, Tatari’s CEO shares his unfiltered take on why programmatic was never built for TV and what the future of TV buying actually looks like.

How Tatari Celebrates Pride Month, Every Month

See how Tatari celebrates Pride Month through community, inclusion, and employee stories that highlight support for the LGBTQIA+ community year-round.

How to Build a World Class Marketing Team | Joe McCambley

Saatva CMO Joe McCambley shares why most marketing teams are built to measure the wrong things — and how to structure an org that builds brand while driving performance.

Streaming Sponsorships Drive Higher Response Than Standard CTV

Streaming sponsorships cost 2–3× more than standard CTV placements, which is exactly why most marketers skip them. That's a mistake. Tatari's campaign data shows sponsorship inventory drives 62% higher response rates, 75% incremental reach, and conversion lifts across every vertical we measured.

How Much of the TV Ad Market Can a DSP Actually Access?

Most brands think they have a TV strategy. What they actually have is a DSP strategy, and those aren't the same thing. Here's what the $90 billion TV market actually looks like, and how much of it you're missing if you are relying on DSPs alone.

Why the 2026 NBA Finals Was a Slam Dunk for Tatari Clients

The 2026 NBA Finals averaged 20.6M viewers, the most since 1998. See what that record-breaking viewership meant for brands advertising during the games.

Breaking Down The Truth About Agentic AI In Ad Tech in 2026

Every ad tech platform is touting "agentic AI." Most of it is just automation with a fancy name. Tatari’s CEO, Philip Inghelbrecht, breaks down what real AI actually requires and what every advertiser should be asking before they buy into the hype.