Insights

How Lundberg Family Farms Connected TV Ads to Retail Sales

See how Lundberg Family Farms used Tatari's retailer-level measurement to connect TV ads to in-store sales at Kroger, Walmart, Target, and natural grocers.

Watch: Inside MANSCAPED’s Black Friday TV Playbook

MANSCAPED's Brian Thibault shares the TV playbook behind the brand's biggest quarter, from a Super Bowl spot to a measurement stack that sees Amazon and retail.

Why Amazon Prime Big Deal Days is a Prime Opportunity for TV Advertisers

Tatari analyzed TV performance across brands during Amazon’s biggest shopping events and found something interesting: Amazon’s busiest shopping event of the year is also one of the most efficient days to run TV. Here's why and how to plan for it.

Watch: How Jones Road Scaled TV to 25% of Its Media Mix

Hear how Jones Road broke through a paid social plateau with TV and what they learned along the way, including the real cost of free ad credits.

Show-Level CTV Optimization in 2026: What Advertisers Can Actually Buy, Report On, and Optimize

Show-level CTV reporting is real. Show-level optimization mostly isn't. Tatari's programmatic lead on what premium publishers can actually deliver in 2026.

Non-Preemptible (NPE) TV Buys, Explained: Why More Brands Are Paying for Guaranteed Airtime

Non-preemptible (NPE) TV buys guarantee airtime at a 20–50% premium over remnant. Learn when guaranteed inventory is worth it on linear and CTV.

Upper Funnel KPIs on TV Have Downstream Implications

Site visits get dismissed as a soft metric; it’s nice to see, but not proof of conversion. So we looked at who actually shows up, and they're the same households who end up buying.

5 Ways To Buy The NFL In 2026: A Playbook For Getting Into TV's Most-Watched Programming

A national in-game spot isn't the only way into the NFL. Here are five ways to buy NFL advertising in 2026, from programmatic tests to in-broadcast sponsorships.

Ten Years of Tatari, in the Words of the People Who Helped Build It

Ten years of Tatari, told by the people who built it. Employees share what the culture, collaboration, and hybrid work actually feel like from the inside.

YouTube Is TV. Here's How to Actually Buy It That Way

Everyone agrees YouTube is TV, yet almost no one buys it that way. Here’s how to really plan, buy, and measure YouTube alongside linear and CTV.