Tatari Selected As Only TV App Partner In Shopify’s Plus Certified App Program
Tatari is proud to be the only TV app within the new ad tech category of the Shopify Plus Certified App Program, which was launched to promote best-in-class partners for merchants on the Shopify platform. To date, Tatari’s best-in-class Shopify app has helped more than 200 Shopify customers easily access TV advertising with a simple integration.
NFL on Amazon Prime: worse or better than cable (for brands)?
During during the first-ever NFL game exclusively available on Amazon, our client Underdog Fantasy saw performance in the 85th percentile of all their NFL media buys. See how for advertisers in general, buying Amazon Prime NFL spots may very well be worth your while.
Why CTV Will Never Go Open Exchange
Many major streaming players are moving away from programmatic buying platforms in favor of direct sales teams. Streaming networks want to know who is buying their ad space inside of their premium content. Only in doing so can they preserve the audience viewing experience in a meaningful way.