eMarketer Connected TV Trends Roundup
CTV ad spending in the US is expected to reach $10.81 billion by 2021, up from almost $7 billion in 2019. Some challenges still remain though, including fragmented inventory, ad fraud and frequency capping.
Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand key trends in CTV today. Download this complimentary "Connected TV Trends 2020 Roundup" to explore:
eMarketer’s first-ever US CTV ad spending forecast
Who controls CTV ad budgets
Why CTV ad inventory keeps growing and more
Related
Top Reasons Advertisers Choose Premium CTV Inventory Over Programmatic (2026 Guide)
Learn why top advertisers choose premium CTV inventory over programmatic in 2026 — better reach, less fraud, no ad tech tax, and stronger performance.
Read more
How to Advertise on the Super Bowl (And Win)
Learn how to advertise on the Super Bowl, from costs and timelines to creative strategy, streaming options, and real campaign results from brands using Tatari.
Read more
How Tatari Helped Clients Meet Their Goals By Being Exposed to a Massive TV Audience - Without Overpaying for It
The most-watched World Cup ever pulled in bigger audiences than some NFL games. Here's how Tatari helped brands build the right game plan to get in on the action.
Read more