Data Science Deep-Dive: Frequency Optimization Analysis Improves Client Campaign Efficiency
Tatari uses IP-level and device graph insights to help advertisers determine the optimal ad frequency for their TV campaigns. Read this case study to see how a DTC Health Tech client improved CPA and increased reach using Tatari's frequency optimization calculations.
eMarketer Snapshot: TV Advertising Trends in 2022
Download this exclusive new snapshot report for a granular look at the 2022 US TV landscape, which includes breakdowns of viewership, time spent, ad spend, and more across traditional TV, CTV, and over-the-top (OTT) video.
Similar Inventory: Lookalike Modeling for TV Practitioners
Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.