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eMarketer Connected TV Trends Roundup

CTV ad spending in the US is expected to reach $10.81 billion by 2021, up from almost $7 billion in 2019. Some challenges still remain though, including fragmented inventory, ad fraud and frequency capping. 

Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand key trends in CTV today. Download this complimentary "Connected TV Trends 2020 Roundup" to explore:

  • eMarketer’s first-ever US CTV ad spending forecast

  • Who controls CTV ad budgets

  • Why CTV ad inventory keeps growing and more

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