CTV ad spending in the US is expected to reach $10.81 billion by 2021, up from almost $7 billion in 2019. Some challenges still remain though, including fragmented inventory, ad fraud and frequency capping.
Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand key trends in CTV today. Download this complimentary "Connected TV Trends 2020 Roundup" to explore:
eMarketer’s first-ever US CTV ad spending forecast
Who controls CTV ad budgets
Why CTV ad inventory keeps growing and more
With millions watching, brands consider advertising during the Olympics for its unmatched viewership every four years. The key is aligning these opportunities with their campaign goals.
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Discover the current state of TV advertising and the emergence of TV streaming on a recent episode of Curve Your Enthusiasm with LiftLab and Philip Inghelbrecht.
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Dive into the DTC podcast featuring Spencer Toomey from BYLT and Greg Kalin of Tatari. In this podcast we discussed Spencer's shift from paid social and search to embracing TV advertising.
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