eMarketer Connected TV Trends Roundup

CTV ad spending in the US is expected to reach $10.81 billion by 2021, up from almost $7 billion in 2019. Some challenges still remain though, including fragmented inventory, ad fraud and frequency capping. 

Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand key trends in CTV today. Download this complimentary "Connected TV Trends 2020 Roundup" to explore:

  • eMarketer’s first-ever US CTV ad spending forecast

  • Who controls CTV ad budgets

  • Why CTV ad inventory keeps growing and more

Related

How Calm Used Digital Tactics to Master TV Brand Advertising

Learn how Calm used data & analytics to drive customer acquisition, found audiences at scale, and ultimately launched a large-scale brand campaign featuring NBA star LeBron James to become the No. 1 Mental Fitness App, with over 70 million downloads.

Learn how Tatari clients stayed ahead of the Coronavirus (and how you can, too).

As it relates to TV advertising, Tatari has published daily (and intra-day) updates with our clients, and we summarized some from this past week in this post.

How TV advertisers need to respond to Coronavirus

COVID-19 has become a reality for everyone. Learn how TV markets are being affected and how TV advertisers need to respond.