eMarketer TV & Digital Video Trends Roundup
Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.
A quick sneak peek:
This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.
Download “TV & Digital Video Trends 2020 Roundup” to explore:
Where advertisers are reallocating sports ad spending amid the cancellation of College sports
How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy)
Which trends are driving the spike in time spent with OTT
How US TV upfront ad spending will change in 2020-2021
Related
Streaming TV Buying Models Explained: Direct, Programmatic & Performance CTV
Learn how streaming TV buying works across direct, programmatic, and performance CTV, and why transparent measurement drives better outcomes.
Read more
How Lundberg Family Farms Connected TV Ads to Retail Sales
See how Lundberg Family Farms used Tatari's retailer-level measurement to connect TV ads to in-store sales at Kroger, Walmart, Target, and natural grocers.
Read more
Watch: Inside MANSCAPED’s Black Friday TV Playbook
MANSCAPED's Brian Thibault shares the TV playbook behind the brand's biggest quarter, from a Super Bowl spot to a measurement stack that sees Amazon and retail.
Read more