eMarketer TV & Digital Video Trends Roundup

October 27, 2020

Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.

A quick sneak peek: 

This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.

Download  “TV & Digital Video Trends 2020 Roundup” to explore:

  • Where advertisers are reallocating sports ad spending amid the cancellation of College sports 

  • How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy) 

  • Which trends are driving the spike in time spent with OTT

  • How US TV upfront ad spending will change in 2020-2021 

Related

The Marketer's Guide to Advertising on Streaming TV

This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities. 

How DTC Brands are Using TV to Drive Customer Retention

Tatari can help brands adjust their acquisition costs appropriately within their TV spend, and we can extend that process as it relates to retaining existing customers or reactivating lapsed ones.

Improving TV Advertising With Publisher Tools

Tatari's automated order process for linear and streaming TV equips buyers & publishers with time-saving tools and provides advertisers the speed, transparency, and agility they need in today's growing AVOD space.