eMarketer TV & Digital Video Trends Roundup

Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.

A quick sneak peek: 

This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.

Download  “TV & Digital Video Trends 2020 Roundup” to explore:

  • Where advertisers are reallocating sports ad spending amid the cancellation of College sports 

  • How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy) 

  • Which trends are driving the spike in time spent with OTT

  • How US TV upfront ad spending will change in 2020-2021 

Related

Marketers are Enamored with the Big Screen but They Risk Missing the Bigger Picture

Whilst there is value in targeting, it leads brands to not fully harness the power of TV advertising. This is best explained by laying out a typical TV advertising journey (with related spend levels).

The Missing Piece to Making CTV Retargeting Work: Linear TV

Retargeting has proven to be one of the most successful performance drivers in digital media (namely display ad units). Today, leading marketers are pursuing the same strategy with Connected TV (a.k.a. streaming TV) ads.

Tatari Selected As Only TV App Partner In Shopify’s Plus Certified App Program

Tatari is proud to be the only TV app within the new ad tech category of the Shopify Plus Certified App Program, which was launched to promote best-in-class partners for merchants on the Shopify platform. To date, Tatari’s best-in-class Shopify app has helped more than 200 Shopify customers easily access TV advertising with a simple integration.