eMarketer TV & Digital Video Trends Roundup
Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.
A quick sneak peek:
This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.
Download “TV & Digital Video Trends 2020 Roundup” to explore:
Where advertisers are reallocating sports ad spending amid the cancellation of College sports
How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy)
Which trends are driving the spike in time spent with OTT
How US TV upfront ad spending will change in 2020-2021
Related
Watch: TV Is Alive, Thriving, and Finally Measurable
From GRPs to geo-lift testing, TV measurement has changed. Here's what Mike Fogarty of Tatari told DAC's Shift Happens podcast about the channel everyone underestimated.
Read more
What Is Performance Marketing? Benefits & Examples
Read more
Programmatic CTV Is a Starting Point. Here's What a Complete TV Strategy Looks Like
Most brands think they're running a TV strategy using CTV alone. But if your TV strategy lives entirely inside a DSP, you're missing most of the market. Here's what a complete TV advertising approach actually looks like.
Read more