Driving mobile acquisition through TV campaigns
Many mobile marketers tasked with driving user growth or acquisition find themselves in a similar situation. They have maxed out on digital channels like social and search, and they need to find another channel that reaches audiences at scale.
Client Spotlight: Brooke O'Brien at Ibotta
Tatari sat down with Brooke O'Brien, Marketing Manager of User Acquisition at Ibotta, to learn more about her journey and experience with TV advertising.
Post-Upfronts, Agencies Need to Look Differently at Linear-Streaming Convergence
With more networks offering OTT inventory as a part of their linear upfront packages, it's increasingly important for brands to use a holistic measurement approach to assess performance across streaming and linear TV.