Tatari recently asked leading DTC brands what their TV advertising plans were for 2020 and whether they’d be investing more in linear or streaming. In this video, marketers from Roman, BirchBox, Daily Harvest, Farmer’s Dog, and more share their thoughts on how TV fits into their strategy.
If you’re considering including streaming in your marketing mix next year, download our Guide to Streaming TV to learn what options are out there, how to measure streaming ad performance effectively, and how to get started.
TV advertising campaigns are now well within reach for DTC brands. But merely plunging into TV is not enough to be successful. Here are three common pitfalls to avoid.
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Tatari CEO, Philip Inghelbrecht, explains how Tatari caters to DTC brands needs, and discusses how these brands are helping push forward changes to how TV is bought and sold more widely.
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Tatari sat down with Branden Windle, Co-Founder and Chief Marketing Officer at Tecovas, to learn more about his journey and experience with TV advertising.
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