Leading DTC brands reveal their 2020 TV plans

Tatari recently asked leading DTC brands what their TV advertising plans were for 2020 and whether they’d be investing more in linear or streaming. In this video, marketers from Roman, BirchBox, Daily Harvest, Farmer’s Dog, and more share their thoughts on how TV fits into their strategy.

If you’re considering including streaming in your marketing mix next year, download our Guide to Streaming TV to learn what options are out there, how to measure streaming ad performance effectively, and how to get started. 

Related

3 Pitfalls D2C Brands Should Avoid When Launching TV Campaigns

TV advertising campaigns are now well within reach for DTC brands. But merely plunging into TV is not enough to be successful. Here are three common pitfalls to avoid.

Read More

Streaming TV is the Future. But the Future Isn’t Always Tomorrow.

Streaming offers unique advantages, but the medium hasn’t matured enough to beat digital on precision, or traditional TV on scale.

Read More

Traditional Advertisers Fear DTC Brands’ TV Tactics

Tatari CEO, Philip Inghelbrecht, explains how Tatari caters to DTC brands needs, and discusses how these brands are helping push forward changes to how TV is bought and sold more widely.

Read More