Client Spotlight: Kevin Penney at Bonfire
Tatari sat down with Kevin Penney, Bonfire’s Chief Marketing Officer, to learn more about his journey with TV advertising.
Harvesting the power from granular TV advertising data exports
Many brands use granular advertising data to perform deep analysis & help them optimize multi-channel advertising strategies. Here are a few ways you can use raw TV data to optimize advertising strategies.
Frequency capping in streaming TV campaigns
Being able to target customers with the optimal number of views and minimize CPV (and CAC) is a unique advantage of streaming TV, yet the opportunity gets squandered.