Marketer's Guide to Video & TV in 2021

January 4, 2021

The year 2020 has been marked by massive transformation, and some advertisers have had to decrease or pull advertising budgets — especially those in hard-hit sectors such as travel and leisure. These shifts have provided unparalleled opportunities for performance brands to test and refine new data-driven strategies in TV.

In this new report, Digiday and Tatari surveyed more than 70 advertisers across Digiday Media’s audience — focusing on brands and agencies — and asked them about their attitudes and practices related to overall video investment and how TV-related spending strategies are evolving. We found that, with the ongoing introduction of DTC brands to TV, the traditional division between brand and performance spending is beginning to blur.

This state of the industry report creates a picture of the future of TV and digital video investment.

Download this report to learn more about: 

  • The full range of survey results and analysis from experts in the analytics and DTC space

  • Challenges, drivers and benefits when it comes to TV investment

  • Opportunities to test and refine new data-driven strategies in TV

Amit Sharan

I run marketing at Tatari and have the world's cutest french bulldog.


eMarketer TV & Digital Video Trends Roundup

Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest report featuring a roundup of the latest industry research to help you understand the shifting trends in TV and digital video.

2020: and that’s a wrap...

In 2020, we experienced the upending of the programming calendar, the evaporation (and return) of live sports, sharp reductions in advertising demand, huge surges in viewership, the postponement and virtualization of the upfronts. Navigating 2020 was a true team effort - thank you to all our partners.

There Will Be No Kingmaking in the New World of TV Measurement

After decades of a “business as usual” approach to TV measurement, the industry has at last broken free of outdated paradigms and Nielsen’s quasi-monopoly on TV measurement.