Mastering TV advertising with Roman: View-through and incrementality in measurement

June 18, 2020

There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here. 

We recently partnered with our client Roman, a digital men’s health clinic, to go deeper into these topics including:

  • How Roman approaches TV advertising

  • A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder 

  • How Roman uses view-through and incrementality together to optimize their campaigns

Learn in this video when to use view-through vs incrementality, and the pros and cons of each.

Click here to watch the webinar.

Courtney Minson

I work on product marketing and I've never had coffee.

Related

The Marketer's Guide to Advertising on Streaming TV

This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities. 

Read More

Video: DragFactor Helps Advertisers Measure Response from TV Ads

We know that marketers need to see their campaign’s performance results that measure both the immediate and delayed response. Watch our short video to learn more about DragFactor enabling next-day measurement.

Read More

How DTC Brands are Using TV to Drive Customer Retention

Tatari can help brands adjust their acquisition costs appropriately within their TV spend, and we can extend that process as it relates to retaining existing customers or reactivating lapsed ones.

Read More