Data Science Deep-Dive: Frequency Optimization Analysis Improves Client Campaign Efficiency
See how a DTC Health Tech client improved CPA and increased reach using Tatari's frequency optimization calculations.
How 6 Performance Driven Brands Use TV Throughout The Marketing Funnel
Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.
Tatari Clients Find Success with Black Friday Creatives
After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.