Mastering TV advertising with Roman: View-through and incrementality in measurement
There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here.
We recently partnered with our client Roman, a digital men’s health clinic, to go deeper into these topics including:
How Roman approaches TV advertising
A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder
How Roman uses view-through and incrementality together to optimize their campaigns
Learn in this video when to use view-through vs incrementality, and the pros and cons of each.
Courtney Minson
I work on product marketing and I've never had coffee.
Related
Should Your Brand Advertise During the Olympics? Crafting Your Gold Medal Strategy
With millions watching, brands consider advertising during the Olympics for its unmatched viewership every four years. The key is aligning these opportunities with their campaign goals.
Read more
Breaking Down Convergent TV with LiftLab
Discover the current state of TV advertising and the emergence of TV streaming on a recent episode of Curve Your Enthusiasm with LiftLab and Philip Inghelbrecht.
Read more
How to Maximize TV Ad Profits with BYLT's Spencer Toomey and Greg Kalin of Tatari
Dive into the DTC podcast featuring Spencer Toomey from BYLT and Greg Kalin of Tatari. In this podcast we discussed Spencer's shift from paid social and search to embracing TV advertising.
Read more