Mastering TV advertising with Roman: View-through and incrementality in measurement

June 18, 2020

There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here. 

We recently partnered with our client Roman, a digital men’s health clinic, to go deeper into these topics including:

  • How Roman approaches TV advertising

  • A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder 

  • How Roman uses view-through and incrementality together to optimize their campaigns

Learn in this video when to use view-through vs incrementality, and the pros and cons of each.

Click here to watch the webinar.

Courtney Minson

I work on product marketing and I've never had coffee.

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