How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV
We partnered with Adweek and to look at how four top DTC brands—Roman, Made In, Ibotta and Rothy’s—are using a data-driven approach to drive performance with TV advertising.
The Long and Short of Duration: Which TV Spots Perform Best?
Here at Tatari, we use a data-driven approach to make recommendations around duration. In this article, we share our findings and recommendations for creative duration.
Client Feedback: If you can measure it, you can improve it
We’ve seen significant improvements across many areas in our bi-annual survey. In this article, we share some highlights from the survey.