Tatari and Rockerbox Bring TV Data & Analytics to Marketing Attribution
We're excited to announce our partnership with Rockerbox, a marketing attribution provider.
Difficulties of measuring conversions on linear TV
This article lays out the difficulties of measuring TV-driven conversions and shows the key aspects of our methodology.
Data Science Deep-Dive: Frequency Optimization Analysis Improves Client Campaign Efficiency
Tatari uses IP-level and device graph insights to help advertisers determine the optimal ad frequency for their TV campaigns. Read this case study to see how a DTC Health Tech client improved CPA and increased reach using Tatari's frequency optimization calculations.