Tatari Launches App Event Metrics from Streaming TV
We’re excited to announce that app event metrics from streaming TV is now available on Tatari’s dashboard. This allows brands to measure the cost for every install and lower-funnel event on Android or iOS applications. Brands will not only have access to these metrics on a view-through basis (the industry standard), but also on an incremental basis, a method proprietary to Tatari that more precisely measures TV ad response with new consumers.
With this increased visibility into results for people who install or take action within an app, Tatari clients can now better optimize their portfolio and creatives and drive higher ROI from both linear and streaming TV advertising.
“I’m delighted to offer brands better visibility into the effectiveness of their TV investments toward driving app installs,” said Philip Inghelbrecht, CEO at Tatari.
When Tatari clients log in to Tatari’s dashboard and change their upper funnel metric settings to “Install,” their dashboard will immediately reflect app event metrics. In the dashboard, they will be able to see install response, conversion rate as well as lift and response by publisher and creative over time.
Tatari integrates with leading mobile attribution partners such as Adjust, AppsFlyer, Branch, Kochava and Singular. This makes integrating with Tatari as easy as just a few clicks, and brands can immediately start understanding mobile attribution within Tatari’s platform.
"The ability for us to measure the cost per install and lower funnel KPIs on streaming TV is critical for optimizing our advertising strategy," said Brooke O’Brien, Marketing Manager at Ibotta. "With access to this in our Tatari dashboard, we'll be able to see performance results allowing us to make much better decisions with our TV campaigns for Ibotta.”
Courtney Minson
I work on product marketing and I've never had coffee.
Related
Why Q5 Remains One of The Most Wonderful Times of Year to Advertise on TV
Q5 isn’t a post-holiday lull—it’s a hidden goldmine where TV CPMs drop, engagement spikes, and smart brands grab premium inventory before the new year hits. Discover why this overlooked week can deliver some of the best performance of the entire season.
Read more
Tatari vs. The Trade Desk: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025
Tatari and The Trade Desk both enable data-driven TV advertising, but they differ in focus and transparency. The Trade Desk is a programmatic DSP built for digital media, while Tatari is purpose-built for TV buying and measurement across linear, CTV, and OLV. Tatari offers direct publisher access, transparent pricing, and advanced attribution through incrementality and modeled ROAS. For advertisers seeking measurable outcomes and accountability in TV, Tatari delivers the strongest performance and control in 2025.
Read more
Tatari vs. Simulmedia: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025
In 2025, Tatari and Simulmedia are two of the most recognized TV advertising platforms, each taking a distinct approach to convergent TV. Tatari emphasizes a convergent TV approach across Linear, CTV and online video, measurement-first performance, transparent pricing, and self-serve tools for advertisers that treat TV like a digital performance channel. Simulmedia focuses on scale, audience reach, and cross-channel optimization, leveraging its TV+ platform and Skybeam for CTV campaigns. This comparison outlines how each platform performs across channels supported, measurement and attribution, ease of use, cost transparency, and ROI potential, helping marketers choose the best partner for their goals.
Read more