View-Through vs. Incrementality: A Clear Way to Measure TV Ad Response

Many marketers, and TV measurement companies in particular, use view-through metrics to measure advertising response. At Tatari, we give you the option to choose this metric to make apples-to-apples comparisons (especially through a multi-touch attribution vendor), but we believe incremental measurement is the most precise metric for understanding the impact of ad performance (covered in adexchanger) from streaming TV. You may find that view-through results look better, but our incrementality method separates net new visitors from users who have already visited, purchased, or downloaded without having seen the TV ad.

Watch our short video below to learn more about our industry-leading incrementality method—which attributes customer actions as a result of TV advertising—and how it compares to view-through attribution.

Courtney Minson

I work on product marketing and I've never had coffee.

Related

Tatari Launches App Event Metrics from Streaming TV

Brands can now measure the cost for every install and lower-funnel event on Android or iOS applications.

How Calm Used Digital Tactics to Master TV Brand Advertising

Learn how Calm used data & analytics to drive customer acquisition, found audiences at scale, and ultimately launched a large-scale brand campaign featuring NBA star LeBron James to become the No. 1 Mental Fitness App, with over 70 million downloads.

Tatari + AppsFlyer: Understand TV advertising impact on mobile installs

Tatari has built an integration with AppsFlyer to ingest mobile attribution data, such as how many people downloaded the app, signed up for an account and made an in-app purchase.