Marketers are Enamored with the Big Screen but They Risk Missing the Bigger Picture
Whilst there is value in targeting, it leads brands to not fully harness the power of TV advertising. This is best explained by laying out a typical TV advertising journey (with related spend levels).
Tatari Is Now The Only Company That Licenses The Triad of ACR Data Vendors
Ad buyers now have easy access to Samba TV’s industry-leading OTT and linear television viewing data, helping them better leverage the performance capabilities of TV advertising.
The Missing Piece to Making CTV Retargeting Work: Linear TV
Retargeting has proven to be one of the most successful performance drivers in digital media (namely display ad units). Today, leading marketers are pursuing the same strategy with Connected TV (a.k.a. streaming TV) ads.