The Long and Short of Duration: Which TV Spots Perform Best?
Here at Tatari, we use a data-driven approach to make recommendations around duration. In this article, we share our findings and recommendations for creative duration.
Client Feedback: If you can measure it, you can improve it
We’ve seen significant improvements across many areas in our bi-annual survey. In this article, we share some highlights from the survey.
Sponsorships and Integrations: Influencer Marketing for TV
TV sponsorships and integrations are the pinnacle of modern-day influencer marketing, aligning brands with the events and personalities about which their target audiences care most deeply.