Insights

Listen: Programmatic is Only Part of the CTV Ad Story

Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.

Celebrating International Women’s Day: 2026

This International Women’s Day, Tatari embraces the 2026 theme “Give To Gain,” highlighting the power of generosity, advocacy, and intentional support. From mentorship to everyday encouragement, the women at Tatari share how giving to one another creates confidence, opportunity, and lasting impact.

The Tatari Boomerang Effect: Why Employees Return

Boomerang employees now make up over a third of new hires, and at Tatari, many choose to return. Hear directly from former Tatarians who came back for meaningful growth, a rewarding culture, and relationships that make it feel like home.

What the OpenPath Fallout Reveals About the State of CTV Media Buying

Agencies like Dentsu and WPP exiting OpenPath expose the cracks in The Trade Desk's programmatic CTV platform and highlight the importance and need for direct sales automation, which represents the next phase of CTV buying and why we launched Upstream.

Moving Upstream: Why Buying Premium CTV Directly Just Got Exponentially Better

Direct sales generate the majority of CTV revenue for publishers, but remain stuck in manual workflows—until now. Upstream automates the insertion order process through ad-server level integration, giving Tatari's 400+ brands direct access to premium inventory while eliminating intermediary fees and fraud risks that plague programmatic buying.

Avocado Mattress Proves Interactive CTV Ads are Ripe for Growth

Avocado Mattress cracked the code on streaming by turning passive viewers into active shoppers through interactive CTV ads that helped drive retail foot traffic. Explore how these emerging ad formats are finally transforming the big screen into a powerful, actionable storefront.

4 Tatari Clients Reveal The Immediate Impact of Super Bowl Ads

The Super Bowl isn’t just for legacy brands anymore. Here’s how Manscaped, Life360, Tecovas, and Ro used streaming, linear TV, and Tatari to turn the biggest ad stage into a performance win.

Here are the 2026 Super Bowl Ads That Really Drove the Most Engagement

The Super Bowl delivers unmatched scale, but not every ad scores. We’re cutting through the noise and ranking the ads using objective performance signals, measuring incremental search lift to see which brands made an impact. The result is a data-driven scorecard of the game’s biggest ad winners.

How to Budget and Plan for TV in 2026

TV continues to grow as a viable channel for advertisers, earning a larger role in how brands plan, scale, and measure their media investments. This guide breaks down the key TV trends shaping 2026, including a quarter-by-quarter look at the biggest events influencing budget decisions.

How Streaming Is Democratizing the Biggest Ad Stage in America

Streaming and precision targeting are making the Super Bowl accessible to brands of all sizes—reshaping a massive broadcast into a flexible, multi-screen opportunity.