Insights

Why Amazon is the Missing Piece of the TV Measurement Puzzle

For brands advertising on TV and selling on Amazon, see how integrating Amazon sales figures into your analysis unlocks a holistic view of your true ROI.

How A Leading CPG Brand Used TV to Drive Sales on Amazon and in Stores

Read how a leading CPG brand partnered with Tatari to employ geo-testing and an Amazon sales analysis to measure how their TV ads influenced all sales channels.

How a DTC Brand Used Tatari's TV Advertising to Drive Revenue and Business Outcomes on Amazon

An eco-friendly cleaning product company found that TV advertising boosts Amazon sales, as confirmed by Tatari's analysis. This approach revealed that TV not only drives direct sales but also enhances customer acquisition across channels, underscoring its importance for DTC brands.

Venu: death on arrival, or destined for greatness?

Venu, a new streaming service from Disney, Warner, and Fox, launches on August 23rd to compete with Google and Amazon, though its success is uncertain due to legal challenges and skepticism.

Is Walmart's VIZIO Move a Masterstroke in the Media Retail Game?

Walmart's $2.3 billion acquisition of VIZIO catapults the retail giant into the TV landscape, promising a strategic challenge to Amazon's dominance by leveraging access to VIZIO's 18 million TVs.

NFL on Amazon Prime: worse or better than cable (for brands)?

During during the first-ever NFL game exclusively available on Amazon, our client Underdog Fantasy saw performance in the 85th percentile of all their NFL media buys. See how for advertisers in general, buying Amazon Prime NFL spots may very well be worth your while.

Tatari Hires Lara McGowan as VP of Product

Lara comes to Tatari from Amazon Advertising, where she was Product Management Lead, Campaign and Creative Services, for the company’s rapidly expanding ad business.