Insights

As Linear’s Definition Gets Muddier, It’s Time to Talk ‘Convergent TV’

Are you caught in the debate over what constitutes streaming versus linear TV? Our latest blog dives into the blurred lines of the two advertising channels, advocating for a single categorization of convergent TV.

How True Classic Used Convergent TV to Unlock Growth

We sat down with True Classic at GROW LA to discuss how their brand leverages convergent TV (linear, streaming, and online video) to drive growth.

Tatari Wins AdExchanger’s 2023 Most Innovative TV Advertising Technology Award

We're thrilled to announce that Tatari has won the “Most Innovative TV Advertising Technology” category at the 2023 AdExchanger Awards. This category honors cutting-edge companies that meet the growing appetite for television advertising solutions.

Forward 2023: A Forum for the Future of TV Advertising

In September, 200+ companies gathered at Tatari’s annual Forward conference to explore the future landscape of TV advertising, share groundbreaking insights, and inspire transformative ideas that will shape the industry's evolution.

Networks, it's time to cut YouTube

YouTube is in the midst of an ad fraud scandal, with thousands of advertisers misled. As advertisers and agencies struggle to deal with the fallout, a popular piece of advice has been to treat YouTube as if it were TV.

YouTube and TV: Tru Earth's Winning Combination

In this blog post, we'll share how Tru Earth layered YouTube into their TV campaign to increase website visits and drive conversions.

CTV stands for Convergent TV, not Connected TV (and what this really means for TV advertisers)

In this article, we will unpack OLV and most importantly, the relevance of OLV to the old definition of Connected TV (making for a new Convergent TV).

Choosing between local and national advertising

While local spot costs are indeed less expensive than national buys, the number of local impressions aired is much smaller.