Insights

How Chime Scaled TV by Opting for Tech-First Experts Over Agencies

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

65 Advertisers Share How They’re Planning for Black Friday with Lessons for Brands to Win the Holidays

Discover how 65 brands plan to win Black Friday by boosting TV spend, blending linear and streaming, and turning holiday ads into measurable sales.

How Brands are Embracing a New Playbook for TV Advertising Success

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

Discover why programmatic alone can’t deliver a complete TV strategy and how combining it with direct streaming and linear buys unlocks TV's full potential.

Linear TV is About to Go the Way of Radio. That’s a Good Thing

Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.

Why Linear TV Remains an Effective Advertising Strategy

In today's era of streaming TV, the enduring power of linear TV can easily be overlooked. While platforms like Netflix and Hulu dominate the market, traditional television continues to engage a vast and valuable audience.

Today, 25% of CTV Ad Inventory Can Only Be Purchased Via Linear TV

Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a result, it is important that advertisers consider both linear and streaming when building out their media plans.

How Knix Uses TV Ads to Drive Full-Funnel Performance

We sat down with Knix at FounderMade's DTC Executive Summit to discuss how their brand leverages streaming and linear TV ads to drive full-funnel campaign results.

How TV Became a Critical Acquisition Channel for Made In

We sat down with Made In at GROW LA to discuss how their brand leverages streaming and linear TV ads to build brand awareness and drive lower-funnel campaign results.

Similar Inventory: Lookalike Modeling for TV Practitioners

Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.