Insights

How Marketers Can Fully Embrace Convergent TV

Marketers who want to remain competitive need to reexamine the way they plan and measure performance across streaming and linear TV. Tatari's Head of Agency Partnerships breaks down how to dismantle traditional silos to create a unified, data-driven TV strategy that maximizes reach and ROI.

4 Tatari Clients Reveal The Immediate Impact of Super Bowl Ads

The Super Bowl isn’t just for legacy brands anymore. Here’s how Manscaped, Life360, Tecovas, and Ro used streaming, linear TV, and Tatari to turn the biggest ad stage into a performance win.

How Chime Scaled TV With a Tech First Buying Approach

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

65 Advertisers Share Black Friday Planning Insights

Discover how 65 brands plan to win Black Friday by boosting TV spend, blending linear and streaming, and turning holiday ads into measurable sales.

How Brands Are Embracing a New TV Advertising Playbook

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

Why Programmatic CTV Isn’t Enough for Full TV Impact

Discover why programmatic alone can’t deliver a complete TV strategy and how combining it with direct streaming and linear buys unlocks TV's full potential.

Linear TV is About to Go the Way of Radio. That’s a Good Thing

Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.

Why Linear TV Remains an Effective Advertising Strategy

In today's era of streaming TV, the enduring power of linear TV can easily be overlooked. While platforms like Netflix and Hulu dominate the market, traditional television continues to engage a vast and valuable audience.

Why 25 Percent of CTV Inventory Requires Linear Buying

Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a result, it is important that advertisers consider both linear and streaming when building out their media plans.

How Knix Uses TV Ads to Drive Full-Funnel Performance

We sat down with Knix at FounderMade's DTC Executive Summit to discuss how their brand leverages streaming and linear TV ads to drive full-funnel campaign results.