Insights

Tatari Makes Significant Updates and Improvements to its TV Ad Measurement

Our latest update enhances TV ad measurement accuracy by improving device graph data, incorporating stricter filters, and integrating with Vault's Data Clean Room.

CTV Fraud Should Never Be an Issue

To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.

A Unified Measure: The Case for Standardizing 'Outcomes' in TV Advertising

Discover the changing face of TV advertising measurement, from traditional viewer metrics to outcome-based approaches, and the potential benefits for advertisers and publishers alike.

Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More

For nimble TV advertisers, Q5 represents a golden opportunity to drive real-world outcomes and extra revenue before the year closes.

How TV Advertisers Should Prepare for a Lengthy Writers’ and Actors’ Strike

As the ongoing WGA and SAG-AFTRA strikes continue to impact the TV ad market, Tatari is planning for all possible outcomes and helping our clients execute high-performing TV campaigns amid the chaos.

The Upfronts are Changing: Here’s Everything You Need to Know

As TV continues its massive transition, the Upfronts look and feel a little different each year. At Tatari, we’re here to help our clients navigate the Upfront season while still executing campaigns that drive real-world outcomes and high ROAS.

Measuring streaming TVs: it takes two to tango

Measuring streaming outcomes is only half; measuring the quality of the impressions delivery is the other half. This is the first in a series of articles on the topic.