Insights

How to Build a World Class Marketing Team | Joe McCambley

Saatva CMO Joe McCambley shares why most marketing teams are built to measure the wrong things — and how to structure an org that builds brand while driving performance.

How to Build a World Class Marketing Team | Victoria Vaynberg

Nanit CMO Victoria Vaynberg shares how to build a world-class marketing team, from hiring AI agent engineers to breaking down brand vs. performance silos.

Aroma360’s Journey From Social to Prime Time TV

Aroma360, recognized for its home and business scenting solutions, discusses how expanding its reach and building brand legitimacy through targeted TV advertising strategies has fueled its growth.

Should Your Brand Advertise During the Olympics

With millions watching, brands consider advertising during the Olympics for its unmatched viewership every four years. The key is aligning these opportunities with their campaign goals.

Improving TV Media Buying and Measurement with Experian

Ad buyers now have access to Experian marketing data in the Tatari platform, allowing them to gain a deeper understanding of their consumers to drive even stronger campaign performance.

You Don't Need To Target Individuals To Drive Performance

Google’s shift away from person-level targeting signals a new era—see why performance marketing is evolving, not ending.

Marketing Minds: Chad Siovaila at Readers.com

Tatari sat down with Chad Siovaila, Director of Performance Marketing at Readers.com, to learn more about his journey with TV advertising and how it has affected the business.