Insights

4 Critical Capabilities for Indie Agencies Adding TV

To stay competitive, indie agencies must focus on four key capabilities: convergent TV strategies, AI for media planning and measurement, advanced measurement techniques, and seizing opportunities for direct media execution.

Moving Away from MTA and Toward a Better Model of TV Measurement

We discuss the complexities of TV measurement, highlighting flaws in approaches like Verified Attribution and advocating for a nuanced blend of methods, emphasizing the importance of embracing complexity in advertising attribution.

Tatari Makes Significant Updates and Improvements to its TV Ad Measurement

Our latest update enhances TV ad measurement accuracy by improving device graph data, incorporating stricter filters, and integrating with Vault's Data Clean Room.

CTV Fraud Should Never Be an Issue

To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.

A Unified Measure: The Case for Standardizing 'Outcomes' in TV Advertising

Discover the changing face of TV advertising measurement, from traditional viewer metrics to outcome-based approaches, and the potential benefits for advertisers and publishers alike.

Improving TV Media Buying and Measurement with Experian

Ad buyers now have access to Experian marketing data in the Tatari platform, allowing them to gain a deeper understanding of their consumers to drive even stronger campaign performance.

Tatari’s Outcome-Based Measurement for TV Advertising Certified by NBC Universal

Tatari is proud to announce that we have been certified as one of 14 measurement partners by NBC Universal in the Incrementality Measurement/Sales Impact category.

There Will Be No Kingmaking in the New World of TV Measurement

After decades of a “business as usual” approach to TV measurement, the industry has at last broken free of outdated paradigms and Nielsen’s quasi-monopoly on TV measurement.

Post-Upfronts, Agencies Need to Look Differently at Linear-Streaming Convergence

With more networks offering OTT inventory as a part of their linear upfront packages, it's increasingly important for brands to use a holistic measurement approach to assess performance across streaming and linear TV.

Video: Streaming Incrementality Explained

Here’s a short video that walks you through our measurement of streaming TV, and how we deal with things such as: incrementality, device mappings, immediate and delayed response, and lower and upper-funnel measurement.