Video: Streaming Incrementality Explained
With streaming TV, we have the benefit of 1-to-1 IP-level matching so we can track users from first viewing your ad to taking action on your website or app. With our incremental attribution method, we measure the lift, or additional website or app visitors who saw your ad and responded within a window of time. Learn how we measure incrementality for your streaming TV campaigns in our short video.
- Incrementality
- Streaming TV Advertising
- Delayed Response
- Upper Funnel Measurement
- Lower Funnel Measurement
Courtney Minson
I work on product marketing and I've never had coffee.
Related
View Through vs Incrementality in TV Measurement
Watch our short video to learn more about our industry-leading incrementality method.
Read more
Validating incrementality in baseline+lift models for linear TV
In this article, we put Tatari’s incrementality approach for incrementality in linear TV (dynamic baselining) to the test by comparing it with a pure test-control experiment.
Read more
How Roman Measures TV With View‑Through and Incrementality
In this video, you'll learn when to use view-through vs incrementality, the pros and cons of each, and how Roman uses these methodologies together to optimize their campaigns.
Read more