Video: Streaming Incrementality Explained

June 1, 2021

With streaming TV, we have the benefit of 1-to-1 IP-level matching so we can track users from first viewing your ad to taking action on your website or app. With our incremental attribution method, we measure the lift, or additional website or app visitors who saw your ad and responded within a window of time. Learn how we measure incrementality for your streaming TV campaigns in our short video.


Courtney Minson

I work on product marketing and I've never had coffee.

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