Insights

Why Amazon is the Missing Piece of the TV Measurement Puzzle

For brands advertising on TV and selling on Amazon, see how integrating Amazon sales figures into your analysis unlocks a holistic view of your true ROI.

Why Programmatic Buying Alone Isn’t Enough To Win on CTV

CTV ad spend is surging toward $51B by 2029 — and brands relying only on programmatic are missing the biggest opportunities. See how top advertisers are using a hybrid buying strategy to unlock premium reach and full-funnel impact.

What Advertisers Need to Know About TV Sports Advertising in 2026

TV sports advertising in 2026 is being reshaped by streaming, fragmented media rights, and rapidly changing ad prices. This guide shows advertisers where sports audiences live and how to buy across leagues effectively at any budget.

Why Q5 Remains One of The Most Wonderful Times of Year to Advertise on TV

Q5 isn’t a post-holiday lull—it’s a hidden goldmine where TV CPMs drop, engagement spikes, and smart brands grab premium inventory before the new year hits. Discover why this overlooked week can deliver some of the best performance of the entire season.

How Chime Scaled TV by Opting for Tech-First Experts Over Agencies

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

The MLB Postseason Delivered Grand Slam Results for TV Advertisers

Learn how smart planning turned the MLB postseason into a win for brands like Rocket Money, Gusto, Ariat, and more.

The Secret to How Saatva Quantifies Retail Sales from TV

How do you prove a TV ad led to someone walking into a store days later? Saatva teamed with Tatari to crack the code, and the answer upends how retailers think about attribution.

65 Advertisers Share How They’re Planning for Black Friday with Lessons for Brands to Win the Holidays

Discover how 65 brands plan to win Black Friday by boosting TV spend, blending linear and streaming, and turning holiday ads into measurable sales.

Separating Signal from Noise: Key Insights from ScreenShift 2025

Andy Schonfeld, CRO of Tatari, cuts through the hype on convergent TV, programmatic platforms, SPO, privacy solutions, and AI at Cynopsis ScreenShift 2025.

Watch: Why Jones Road Added TV to the Mix (and Never Looked Back)

Watch our GROW NY session with Jones Road Beauty to learn how they started with TV to drive growth and boost performance.