Insights

Why Q5 Remains One of The Most Wonderful Times of Year to Advertise on TV

Q5 isn’t a post-holiday lull—it’s a hidden goldmine where TV CPMs drop, engagement spikes, and smart brands grab premium inventory before the new year hits. Discover why this overlooked week can deliver some of the best performance of the entire season.

How Chime Scaled TV by Opting for Tech-First Experts Over Agencies

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

The MLB Postseason Delivered Grand Slam Results for TV Advertisers

Learn how smart planning turned the MLB postseason into a win for brands like Rocket Money, Gusto, Ariat, and more.

The Secret to How Saatva Quantifies Retail Sales from TV

How do you prove a TV ad led to someone walking into a store days later? Saatva teamed with Tatari to crack the code, and the answer upends how retailers think about attribution.

65 Advertisers Share How They’re Planning for Black Friday with Lessons for Brands to Win the Holidays

Discover how 65 brands plan to win Black Friday by boosting TV spend, blending linear and streaming, and turning holiday ads into measurable sales.

Separating Signal from Noise: Key Insights from ScreenShift 2025

Andy Schonfeld, CRO of Tatari, cuts through the hype on convergent TV, programmatic platforms, SPO, privacy solutions, and AI at Cynopsis ScreenShift 2025.

Watch: Why Jones Road Added TV to the Mix (and Never Looked Back)

Watch our GROW NY session with Jones Road Beauty to learn how they started with TV to drive growth and boost performance.

TV's Powerful Halo Effect: What It Is, How Tatari Measures It, and How You Can Harness It

Think Instagram is driving all your sales? Think again. Tatari data shows that TV ads quietly supercharge every other channel—boosting conversions on social, email, and beyond by over 50%. See how we help brands measure TV's full halo effect.

How Brands are Embracing a New Playbook for TV Advertising Success

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

Holiday Advertising Trends 2025: How Marketers are Planning for BFCM

We asked marketers to unwrap their plans for the holidays. Here’s what Calm, Ariat, Saatva, and others, shared about their advertising strategies to stand out during the most competitive time of the year.