Insights

How Lundberg Family Farms Connected TV Ads to Retail Sales

See how Lundberg Family Farms used Tatari's retailer-level measurement to connect TV ads to in-store sales at Kroger, Walmart, Target, and natural grocers.

Watch: Inside MANSCAPED’s Black Friday TV Playbook

MANSCAPED's Brian Thibault shares the TV playbook behind the brand's biggest quarter, from a Super Bowl spot to a measurement stack that sees Amazon and retail.

Social Media's Measurement Gap Is Hiding Where the Real Ad Value Lives

Social captures 27.7% of ad spend on just 12.5% of media time. That's a measurement gap, not a performance one, and Tatari is helping close it for TV.

TV Is Now a Measurable and Quantifiable Channel for Mobile App Marketers in AppsFlyer

AppsFlyer measures CTV the same way as digital, which leaves most of your TV spend unaccounted for. Here's how Tatari adds TV grade measurement across streaming and linear, so you finally see what all of your TV is doing.

Watch: TV Is Alive, Thriving, and Finally Measurable

From GRPs to geo-lift testing, TV measurement has changed. Here's what Mike Fogarty of Tatari told DAC's Shift Happens podcast about the channel everyone underestimated.

How Top Agencies Make TV a Scalable Media Strategy

Most agencies struggle to scale TV beyond a handful of clients. The ones that do have a repeatable process from initial assessment through pilot campaign, measurement, and optimization. Here's the steps to make TV an agency advantage.

Why Amazon is the Missing Piece of the TV Measurement Puzzle

For brands advertising on TV and selling on Amazon, see how integrating Amazon sales figures into your analysis unlocks a holistic view of your true ROI.

How Chime Scaled TV With a Tech First Buying Approach

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

The Secret to How Saatva Quantifies Retail Sales from TV

How do you prove a TV ad led to someone walking into a store days later? Saatva teamed with Tatari to crack the code, and the answer upends how retailers think about attribution.

Why Retargeting Might Be TV’s Smartest Entry Point

CTV is transforming traditional retargeting by combining the engagement of TV advertising with the precision of digital targeting, offering brands a low-risk, high-impact way to drive conversions and test a powerful new performance channel.