Convergent TV Advertising with a Foundation of Security and Privacy

Tatari has the products and controls to ensure that your data is protected and actionable

Tatari is SOC2 certified, and uses the first purpose-built data clean room for TV (Vault)

Most CTV-only platforms were not built with clean room infrastructure or the requirements of regulated industry in mind. With Tatari, advertisers get full-funnel, privacy-safe attribution, whether or not they’re using a pixel.

SOC 2 Type 2 Certified

Infra.tv, the holding company behind Tatari, Vault, and Upstream, holds SOC 2 Type 2 certification across its full product portfolio. SOC 2 is independently verified to ensure that your data is handled the right way.

Why SOC 2 matters for TV advertisers

Built on a Foundation of Privacy

Vault, the first purpose-built data clean room for TV, tokenizes your first-party data before it's used for measurement. Whether you're using a pixel or want full-funnel insights without one, sensitive user data stays inside the clean room — and you get clear visibility into TV's impact on your business.

Vault supports server-to-server (S2S) audience sharing, enabling privacy-safe attribution without pixel dependencies.

Learn about Vault

Built for Regulated Industries

Advertisers in regulated and privacy-centric industries like healthcare, fintech, and insurance need to take privacy seriously. Tatari infrastructure is privacy-first by design, and a future-proof foundation in a rapidly changing privacy landscape.

Vault enables measurement without requiring client-side pixel drops — reducing data exposure by design.

"The combination of Ours Privacy and Vault lets us see a clear line from a TV ad impression to customer activity in a HIPAA-compliant way, across every publisher, without additional technical complexity."

Derek Gerberich, Head of Growth, Midi Health

Tatari Trust Center

Tatari's Trust Center provides Tatari customers direct access to the compliance information they need.

Whether you're running a vendor security review, responding to an internal procurement process, or simply want to understand how data is handled, our Trust Center is your starting point. SOC 2 reports, data processing documentation, and security policies are available on request.

If you’re a Tatari customer, contact your representative to request resources from the Trust Center.

If you’d like more information, .

Resources

Why TV Advertisers Should Care About SOC 2 Certification

Your most sensitive campaign data lives inside your TV buying platform, but most advertisers never think to ask how that data is actually protected. Here’s why SOC 2 certification should be non-negotiable when choosing which TV partner to work with.

Introducing Vault Data Clean Room

We are excited to announce the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is a data clean room (DCR) solution that leverages Experian Consumer Sync.

Have a question about TV advertising and data security?

FAQ

Is Tatari SOC 2 certified?

Yes. Infra.tv, the holding company behind Tatari, Vault, and Upstream, holds SOC 2 Type 2 certification across its full product portfolio. SOC 2 Type 2 is an independent, ongoing audit — not a one-time point-in-time certification — meaning security controls are verified continuously.

Can healthcare brands advertise on TV using Tatari in compliance with HIPAA?

Yes. Healthcare advertisers can use Vault, Tatari’s data clean room for TV, to measure TV's impact on patient acquisition and customer activity without exposing protected health information (PHI). Midi Health is one example of a healthcare brand using Vault TV measurement across every publisher in a HIPAA-compliant way.

How does Tatari handle first-party data?

First-party data processed through Vault is tokenized within the clean room, and Tatari reports measurement and attribution analytics in aggregate form. Clients control export permissions to Vault, and consumer Personal Information stays within the clean room and is never exposed to Tatari or third parties in raw form. Clients can use the Tatari pixel (TTM) and Vault also supports server-to-server (S2S) integrations, eliminating the need for client-side pixel drops.

Does Tatari support advertisers in regulated industries like fintech and insurance?

Yes. Tatari's privacy-first infrastructure supports advertisers in healthcare, financial services, and insurance — industries that require stricter data controls than most ad platforms offer. The infrastructure is designed with HIPAA, CCPA, and other data handling requirements in mind.

What data does Tatari store, and who has access to it?

Tatari's data practices are documented in its Trust Center at trust.tatari.tv. Customers can request SOC 2 reports, data processing documentation, and security policies directly.

How does Tatari's privacy infrastructure compare to other TV advertising platforms?

Most CTV-only platforms were not built with clean room infrastructure or regulated industry requirements in mind. Tatari is one of the only convergent TV advertising platforms that offers a purpose-built data clean room (Vault) alongside its buying and measurement platform — enabling privacy-safe attribution for advertisers who cannot rely on pixel-based measurement.

Why should TV advertisers take privacy and SOC 2 seriously?

TV advertising involves the transfer of sensitive first-party data — customer lists, purchase data, CRM records — to a third-party platform. Without enterprise-grade security controls and independent verification, that data is at risk. SOC 2 Type 2 certification means an independent auditor has verified that a platform's security controls are operating effectively on an ongoing basis, not just at a single point in time. For advertisers in regulated industries, this is a baseline requirement. For all advertisers, it's a signal that the platform takes data stewardship seriously. If your TV advertising platform cannot demonstrate SOC 2 compliance, that is a material risk in your vendor stack — and a question worth asking before you share any first-party data.

Beyond platform-level security, the architecture of how measurement happens matters. Traditional TV measurement approaches require sharing raw customer data with a platform to match against viewing data — creating exposure every time an attribution run occurs. Data clean rooms like Vault solve this by keeping sensitive data inside a privacy-safe environment. Instead of raw data being transferred, only tokenized or aggregated results leave the clean room. This means advertisers in regulated industries — healthcare, fintech, insurance — can measure the full funnel on TV without exposing protected information like PHI or financial records to a third party.

Vault is the first data clean room built specifically for TV measurement. It enables server-to-server (S2S) audience sharing, pixel-free attribution, and HIPAA-ready measurement across every publisher — linear and streaming — from a single platform. For advertisers who cannot use pixel-based tracking due to privacy regulations or internal policy, Vault is the infrastructure that makes TV measurement possible without compromise.