Measuring the delayed response of a TV campaign
A good TV campaign should aim to measure both the direct response and brand impact. We measure the relationship between the two via what we like to call the "DragFactor."
Video: Understanding linear TV measurement
Even though linear TV has been around much longer than streaming, deterministic attribution is typically more difficult. Here is a short video that walks you through our measurement of linear TV.
View-Through vs. Incrementality: A Clear Way to Measure TV Ad Response
Watch our short video to learn more about our industry-leading incrementality method.