Mastering TV advertising with Roman: View-through and incrementality in measurement
In this video, you'll learn when to use view-through vs incrementality, the pros and cons of each, and how Roman uses these methodologies together to optimize their campaigns.
Video: Leading growth marketers discuss TV as a performance channel
We were recently joined by leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.
Client Feedback: If you can measure it, you can improve it
We’ve seen significant improvements across many areas in our bi-annual survey. In this article, we share some highlights from the survey.