fubo vab

Video: How Fubo, a Live TV Streaming Platform, Used TV ads to Drive Subscriptions

Tatari is often recognized for our work with some of today’s top e-commerce and DTC brands, but did you know we also help streaming publishers advertise on TV? Marketers at streaming services need to grow their subscriber base, and need a data-driven approach to buying and measuring TV ad campaigns. 

Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV to share their journey through linear TV advertising, including: 

  • How Fubo used an agile media buying strategy to test and scale

  • How to measure the true impact of your linear TV ads

  • The importance of evaluating and optimizing creatives in real-time

Watch the full discussion in the video below. 


Lauren-Cary

Lauren Cary

I'm on the marketing team and my niche craft is pyrography.

Related

Mastering TV advertising with Roman: View-through and incrementality in measurement

Mastering TV advertising with Roman: View-through and incrementality in measurement

In this video, you'll learn when to use view-through vs incrementality, the pros and cons of each, and how Roman uses these methodologies together to optimize their campaigns.

Read more

Video: Leading growth marketers discuss TV as a performance channel

Video: Leading growth marketers discuss TV as a performance channel

We were recently joined by leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.

Read more

Why Linear TV Remains an Effective Advertising Strategy

Why Linear TV Remains an Effective Advertising Strategy

In today's era of streaming TV, the enduring power of linear TV can easily be overlooked. While platforms like Netflix and Hulu dominate the market, traditional television continues to engage a vast and valuable audience.

Read more