How Fubo, a Live TV Streaming Platform, Used TV ads to Drive Subscriptions

December 22, 2020

Tatari is often recognized for our work with some of today’s top e-commerce and DTC brands, but did you know we also help streaming publishers advertise on TV? Marketers at streaming services need to grow their subscriber base, and need a data-driven approach to buying and measuring TV ad campaigns. 

Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV to share their journey through linear TV advertising, including: 

  • How Fubo used an agile media buying strategy to test and scale

  • How to measure the true impact of your linear TV ads

  • The importance of evaluating and optimizing creatives in real-time

Watch the full discussion in the video below. 

Lauren Cary

I'm on the marketing team and my niche craft is pyrography.

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