How Fubo, a Live TV Streaming Platform, Used TV ads to Drive Subscriptions

December 22, 2020

Tatari is often recognized for our work with some of today’s top e-commerce and DTC brands, but did you know we also help streaming publishers advertise on TV? Marketers at streaming services need to grow their subscriber base, and need a data-driven approach to buying and measuring TV ad campaigns. 

Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV to share their journey through linear TV advertising, including: 

  • How Fubo used an agile media buying strategy to test and scale

  • How to measure the true impact of your linear TV ads

  • The importance of evaluating and optimizing creatives in real-time

Watch the full discussion in the video below. 

Lauren Cary

I'm on the marketing team and my niche craft is pyrography.

Related

Mastering TV advertising with Roman: View-through and incrementality in measurement

In this video, you'll learn when to use view-through vs incrementality, the pros and cons of each, and how Roman uses these methodologies together to optimize their campaigns.

Read More

Video: Leading growth marketers discuss TV as a performance channel

We were recently joined by leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.

Read More

Client Feedback: If you can measure it, you can improve it

We’ve seen significant improvements across many areas in our bi-annual survey. In this article, we share some highlights from the survey.

Read More