How Shopify Merchants Can Get Started on TV
In a recent episode on eCcommerce Fastlane’s podcast, Tatari's CEO and Co-Founder, Philip Inghelbrecht sheds light on how Tatari is transforming the world of TV advertising and how eCommerce brands with limited budgets can start TV advertising.
Introducing Vault Data Clean Room
We are excited to announce the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is a data clean room (DCR) solution that leverages Experian Consumer Sync.
How a Magician Can Manipulate CTV Performance
It can be easy to overstate the impact of a streaming TV campaign - by lumping in digital display channels. Our goal in this article is to unveil some of the (questionable) tactics deployed by programmatic TV ad platforms, and why Tatari doesn't practice this.
CTV stands for Convergent TV, not Connected TV (and what this really means for TV advertisers)
In this article, we will unpack OLV and most importantly, the relevance of OLV to the old definition of Connected TV (making for a new Convergent TV).
Why CTV Will Never Go Open Exchange
Many major streaming players are moving away from programmatic buying platforms in favor of direct sales teams. Only in doing so can they preserve the audience viewing experience in a meaningful way.
5 Tips for Setting Up a Successful Programmatic Retargeting Campaign on TV
The rise of CTV has helped bridge the best practices of digital and TV advertising. Now, advertisers can replicate one of digital’s best-performing tactics – retargeting – on the biggest and most engaging screen in a consumer’s household.
There Will Be No Kingmaking in the New World of TV Measurement
After decades of a “business as usual” approach to TV measurement, the industry has at last broken free of outdated paradigms and Nielsen’s quasi-monopoly on TV measurement.
Tatari Acquires TheViewPoint
Tatari has acquired TheViewPoint, a CTV monetization platform for publishers. This is part of Tatari’s long-term vision for a clean and more direct CTV supply path for outcome-driven TV advertisers.