Tatari's strategic approach to leveraging AI across its TV advertising tools is a fundamental component of our business model, enabling significant growth and market expansion.

The Reality of AI Investment: Lessons from Tatari's Approach

Marketers can now directly upload creative assets to Tatari’s platform and manage them from one central location for air on linear TV or streaming platforms.

Automating the Creative Upload Process For TV Advertising

We will explore what bonus spots are, how they are awarded, when & where they will air, and most importantly- why they should be measured.

Everybody loves bonus spots, but only Tatari gives them love back.

While local spot costs are indeed less expensive than national buys, the number of local impressions aired is much smaller. 

Choosing between local and national advertising

A good TV campaign should aim to measure both the direct response and brand impact. We measure the relationship between the two via what we like to call the "DragFactor."

Insights

The Reality of AI Investment: Lessons from Tatari's Approach

Automating the Creative Upload Process For TV Advertising

Everybody loves bonus spots, but only Tatari gives them love back.

Choosing between local and national advertising

Measuring the delayed response of a TV campaign