Insights

Advertisers Reveal How and Why They’re Using AI to Create TV Spots

Brands are quietly using AI to produce TV commercials in days, not months, and the results might surprise you. We talked to the marketers behind it to find out what's working, what isn't, and what it means for the future of advertising.

EXCLUSIVE: How to Build a World-Class Marketing Team According to Chime’s Chief Growth and Marketing Officer, Vineet Mehra

What does a high-performing marketing org actually look like in 2026—when AI, growth pressure, and brand all collide? Chime Chief Growth and Marketing Officer, Vineet Mehra, cuts through the noise with a sharp, experience-backed framework for building teams that scale efficiently and avoid the silos holding most marketers back.

Listen: Programmatic is Only Part of the CTV Ad Story

Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.

Separating Signal from Noise: Key Insights from ScreenShift 2025

Andy Schonfeld, CRO of Tatari, cuts through the hype on convergent TV, programmatic platforms, SPO, privacy solutions, and AI at Cynopsis ScreenShift 2025.

WATCH: Why Direct Execution and AI Will Define the Future of TV

At Programmatic I/O, Tatari revealed a future where every TV ad is personalized, fraud disappears, and AI does the buying. Sounds impossible? It’s closer than you think.

Conversations on the Croisette: Tatari Explores the Future of TV Media Buying at Cannes

Speaking at this year’s Cannes Lions, Tatari took the stage to show that performance TV can be both measurable and creative—all while leveraging AI to plan smarter and drive stronger results.

Tatari’s New SVP of Finance Signals a Deeper Investment in TV Ad Innovation

Tatari’s new SVP of Finance, Raïssa Nébié, joins from Twitch to help lead the company’s next stage of growth. With strong momentum and big plans in AI-powered TV ads, she’s set to play a key role in what’s next.

From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant

Can TV help turbo charge brand awareness from good to great? That’s the question Wpromote wanted to answer on behalf of their national auto service chain client. Tatari answered.

Tatari’s Record Growth and AI Expansion Set the Stage for 2025, Strengthened by Key Executive Hire

After experiencing record growth in 2024, see how Tatari plans to shape the future of TV advertising through continuous innovation and new leadership in engineering.

Generate Successful Media Plans with Tatari’s AI-Powered Planning Engine

Our AI-powered Planning Engine tool helps brands and agencies build TV media plans with unprecedented speed, accuracy, and comprehensiveness.