Insights

Watch: Winning When Buyers Never Click: How Quo and Otter.ai Use TV to Build Demand Before the Prompt

AI answer engines are resolving searches before buyers ever reach a website. At HubSpot UNBOUND, Quo and Otter.ai joined Tatari CRO Andy Schonfeld to share how TV builds the brand recognition that gets them chosen, and the playbook behind it.

Getting Clear on Clearance: What it is and Why it Matters in TV Advertising

Clearance is the share of booked TV ad inventory that actually airs. Learn what drives it in remnant TV (timing, events, competition, viewership) and why a cheap rate means nothing if your spot never runs.

Non-Preemptible (NPE) TV Buys, Explained: Why More Brands Are Paying for Guaranteed Airtime

Non-preemptible (NPE) TV buys guarantee airtime at a 20–50% premium over remnant. Learn when guaranteed inventory is worth it on linear and CTV.

How Tatari's AI Planning Engine is Rewriting what's Possible in TV Advertising

Tatari's AI Planning Engine builds optimized TV media plans in minutes, not weeks. See how 10+ years of proprietary data helps brands optimize campaigns, cut costs, and drive more efficient performance.

Watch: From Black Box to Built-In Skill: How AI Is Rewriting the Rules of TV Advertising

At the ecomFounders AI Summit, Tatari's Matt Giannetti sat down with Nik Sharma to discuss how AI is rewriting every phase of TV advertising, from planning to execution to creative. Watch the full session and check out some of the highlights.

TV’s Infrastructure Problem and the Future of AI Buying

Taking center stage at Adweek House in Cannes, Tatari’s CEO shares his unfiltered take on why programmatic was never built for TV and what the future of TV buying actually looks like.

Breaking Down The Truth About Agentic AI In Ad Tech in 2026

Every ad tech platform is touting "agentic AI." Most of it is just automation with a fancy name. Tatari’s CEO, Philip Inghelbrecht, breaks down what real AI actually requires and what every advertiser should be asking before they buy into the hype.

How to Build a World Class Marketing Team | Victoria Vaynberg

Nanit CMO Victoria Vaynberg shares how to build a world-class marketing team, from hiring AI agent engineers to breaking down brand vs. performance silos.

How an AI Hackathon Turned Ideas Into Real Product Features

Most hackathons end with a demo and an idea that sits in a spreadsheet. Ours ended with new product features built to help TV advertisers. Here's how 16 teams and 50 ideas made it from concept to launch.

How Advertisers Use AI to Create TV Spots

Brands are quietly using AI to produce TV commercials in days, not months, and the results might surprise you. We talked to the marketers behind it to find out what's working, what isn't, and what it means for the future of advertising.