Insights

How an AI Hackathon Turned Ideas Into Real Product Features

Most hackathons end with a demo and an idea that sits in a spreadsheet. Ours ended with new product features built to help TV advertisers. Here's how 16 teams and 50 ideas made it from concept to launch.

Listen: Programmatic is Only Part of the CTV Ad Story

Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.

Why Retargeting Might Be TV’s Smartest Entry Point

CTV is transforming traditional retargeting by combining the engagement of TV advertising with the precision of digital targeting, offering brands a low-risk, high-impact way to drive conversions and test a powerful new performance channel.

Why Open Programmatic and CTV May Never Mix

In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.

CTV Fraud Should Never Be an Issue

To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.

Introducing Vault Data Clean Room

We are excited to announce the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is a data clean room (DCR) solution that leverages Experian Consumer Sync.

5 Tips for Setting Up a Successful Programmatic Retargeting Campaign on TV

The rise of CTV has helped bridge the best practices of digital and TV advertising. Now, advertisers can replicate one of digital’s best-performing tactics – retargeting – on the biggest and most engaging screen in a consumer’s household.