Insights

Watch: TV Is Alive, Thriving, and Finally Measurable

From GRPs to geo-lift testing, TV measurement has changed. Here's what Mike Fogarty of Tatari told DAC's Shift Happens podcast about the channel everyone underestimated.

Watch: How Saatva Connects TV Impressions to Revenue: A Full-Funnel Measurement Model

What happens when a performance-first brand runs out of room to grow on paid search? Saatva CMO Joe McCambley shares how TV became the channel that made their entire business more predictable and the math behind it.

How the Best Agencies Are Making TV a Scalable Part of Their Media Strategy

Most agencies struggle to scale TV beyond a handful of clients. The ones that do have a repeatable process from initial assessment through pilot campaign, measurement, and optimization. Here's the steps to make TV an agency advantage.

Why Amazon is the Missing Piece of the TV Measurement Puzzle

For brands advertising on TV and selling on Amazon, see how integrating Amazon sales figures into your analysis unlocks a holistic view of your true ROI.

Exposing the Flaws in TV’s Most Common Measurement Tactics

Confident in how you measure TV? Think again. Many metrics and "outcomes" are just smoke and mirrors. We break down which ones fail to deliver, and what really measures performance.

How Tatari’s Measurement Partners Help Prove TV’s Impact

In this article, we take a look at some of the key measurement methodologies shaping the TV industry today and the best-in-class measurement partners we work with to help quantify these measurement goals.

Watch: How Tecovas Turned TV Into a Growth Engine

Watch our GROW LA session with Tecovas to hear how they made TV a cornerstone of their marketing strategy.

From Science to Speculation: 4 Reasons Performance Models Don’t Work for TV

Pay-for-performance TV sounds great, but it's typically more spin than science. Flawed attribution, inflated results, and hidden methodologies mean advertisers may be overpaying. Want to know what’s really happening? Let’s break it down.

Cutting Costs or Cutting Corners? Why Sacrificing Channel Expertise Can Lead To A Vicious Cycle Of Diminished Performance

See why consolidating external expertise to cut costs can lead to diminished performance, especially in high-investment channels like TV.

Marketing Minds: Gusto’s David De Rosa Breaks Down Why TV is a Growth Channel

Tatari dives into the mind of Gusto’s Head of Paid Acquisition to talk everything from TV creative to TV measurement.