Insights

Is Walmart's VIZIO Move a Masterstroke in the Media Retail Game?

Walmart's $2.3 billion acquisition of VIZIO catapults the retail giant into the TV landscape, promising a strategic challenge to Amazon's dominance by leveraging access to VIZIO's 18 million TVs.

Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More

For nimble TV advertisers, Q5 represents a golden opportunity to drive real-world outcomes and extra revenue before the year closes.

Rethinking “Remnant” Inventory in the New TV Advertising Era

In this article, we challenge the false association between programmatic remnant inventory and low-quality ad placements and advocate for greater adoption by performance-driven advertisers.

How TV Advertisers Should Prepare for a Lengthy Writers’ and Actors’ Strike

As the ongoing WGA and SAG-AFTRA strikes continue to impact the TV ad market, Tatari is planning for all possible outcomes and helping our clients execute high-performing TV campaigns amid the chaos.

What are National-local Spots and Why Should You Test Them?

In this post, we’re doing a deep dive into a complex, yet popular, inventory slice oddly called “national-locals," and sharing how three Tatari clients have leveraged them in their TV ad strategy.

The Upfronts are Changing: Here’s Everything You Need to Know

As TV continues its massive transition, the Upfronts look and feel a little different each year. At Tatari, we’re here to help our clients navigate the Upfront season while still executing campaigns that drive real-world outcomes and high ROAS.

Market Update: Why Now is the Time to Advertise on TV

When businesses attempt to deal with economic uncertainty, a magnifying glass is often placed on advertising budgets. But as history shows, brands that weather the storm and maintain advertising activity typically fare better than those that pull back.

Similar Inventory: Lookalike Modeling for TV Practitioners

Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.

Tatari Clients Find Success with Black Friday Creatives

After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.

Video: The Basics of Media Buying - TV Inventory

In this video, you’ll learn more about the TV advertising industry, as well as the three types of inventory that Tatari can help secure for your brand.