Insights

Lights, Camera, Conversion! How Cinema Ads Help Brands Reel in New Customers

Let's all go to the movies... where the most attentive audience in media is already in their seats. Here's how cinema ads complement your TV ad strategy and turn moviegoers into customers.

How Top Agencies Make TV a Scalable Media Strategy

Most agencies struggle to scale TV beyond a handful of clients. The ones that do have a repeatable process from initial assessment through pilot campaign, measurement, and optimization. Here's the steps to make TV an agency advantage.

Why TV Syndication Is the Best-Kept Secret in Modern Advertising

TV syndication quietly delivers millions of loyal, highly attentive viewers every day—often outperforming both pricey primetime and cheap direct response buys. So why are most advertisers ignoring one of the most efficient, brand-safe, and scalable opportunities on television?

3 Fundamentals to Navigate Media Buying Complexity

TV remains a powerhouse for advertisers, but the rapidly changing landscape has made media buying more complex than ever. With new platforms emerging and the direct vs. programmatic debate evolving, we share three key fundamentals to help guide your media strategy in 2025.

The Missing Piece to Making CTV Retargeting Work: Linear TV

Retargeting has proven to be one of the most successful performance drivers in digital media (namely display ad units). Today, leading marketers are pursuing the same strategy with Connected TV (a.k.a. streaming TV) ads.

How Seasonality Shapes Modern TV Media Buying Strategy

We will demonstrate patterns of seasonality in media buying with real data between 2016 and 2018.