Reports

Advertiser Guide | How to Tackle the 2026 NFL Season

A step by step playbook for getting in the 2026 NFL season, from a first test to the Super Bowl with a winning strategy.

Advertiser’s Guide to Streaming TV Advertising

This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities.

The Step-by-Step Process Agencies Use to Launch and Scale TV for Their Clients

Agency Guide | How to Launch and Scale TV Advertising

TV advertising has never offered more opportunity for agencies, but navigating the fragmented landscape of linear, streaming, and programmatic has never been more complex. Here's how the most forward-thinking agencies are using Tatari to cut through the noise and make TV a scalable, measurable advantage for their clients.

DTC Industry Report: 275 Marketers Share their Growth Plans for 2024

Tatari teamed up with Nik Sharma to survey 275 DTC brand leaders about the state of marketing and advertising heading into 2024. View insights on emerging trends, challenges, growth strategies, and how TV can be a real competitive advantage for marketing leaders.

How Mobile App Marketers Use TV to Drive Intalls

How TV Ads Drive Mobile App Re‑Engagement

See how today's top mobile app marketers are using TV to drive customer acquisition at scale.

Retail Guide | How to Launch and Scale TV Advertising

See how retail brands like Tecovas and PATTERN Beauty launch and scale profitable TV advertising, lower CAC, and measure real results with Tatari.

Strategic Insights for Advertising on Sports TV | Tatari

Discover the key players in the evolving sports media landscape and learn how to approach TV ad campaigns for each league to maximize your impact.

The 2025 Advertising & Marketing Report

Tatari teamed up with Marketing Brew to dig into insights from 200+ marketing leaders and decision-makers to understand how they balance brand awareness with customer acquisition.