How True Classic Used Convergent TV to Unlock Growth
In March, Tatari presented at GROW LA, a retail conference focused on DTC brands. Marketers across all industries discussed how they’ve been able to create multi-million dollar brands by sharing strategies for increasing customer lifetime value, leveraging AI to boost sales and engagement, and convergent TV advertising.
Tatari spoke on stage with Paige Decker, SVP of True Classic, a men’s apparel brand, about how they used convergent TV to unlock growth. Watch the full video below to learn how True Classic:
Leveraged entertainment programs on linear TV to reduce CPA (cost per acquisition) by 18% below their goal, 3x ROAS (return on ad spend), and drive a 7.5K lift in site visitors.
Utilized demographic targeting capabilities across streaming TV to hit a $2.95 CPV (cost per visitor), 2x ROAS, and drive a 13K+ lift in site visitors.
Retargeted viewers on OLV (online video) who previously saw their ad on Amazon Thursday Night Football to reduce CPA by 46% below their goal.
Drove performance during Black Friday/Cyber Monday by tweaking an existing champion creative.
Hooman Javidan Nejad
I’m Head of Growth at Tatari and I’ve mastered the art of baking artisan sourdough bread.
Related
How TV Became a Critical Acquisition Channel for Made In
We sat down with Made In at GROW LA to discuss how their brand leverages streaming and linear TV ads to build brand awareness and drive lower-funnel campaign results.
Read more
CTV stands for Convergent TV, not Connected TV (and what this really means for TV advertisers)
In this article, we will unpack OLV and most importantly, the relevance of OLV to the old definition of Connected TV (making for a new Convergent TV).
Read more
Client Spotlight: Joshua Kim from Veyl
Tatari sat down with Joshua Kim, Head of Growth at Veyl to learn more about his journey with TV advertising and how it has impacted the business.
Read more