Today, Tatari announces the appointment of Andrew Schonfeld as the company’s new Head of Client Services. Based in New York, Schonfeld will be responsible for leading the company’s client services team, including all core functions within account management and strategic client growth. With his appointment, Schonfeld will now lead Tatari’s new office in New York, expanding the company’s footprint currently in San Francisco, Santa Monica, and Toronto.
Schonfeld joins Tatari from LKQD, a Nexstar Digital Company, where he was Senior Vice President of Demand Partnerships. In his role at LKQD, Schonfeld established all sales go-to-market strategies, processes and hiring plans and was responsible for growing revenue from $0 to $80M+ within three years and was also first in business facing sales for the company. Prior to LKQD, Schonfeld spent four years at Adap.tv serving in many roles until being named Sales Director of Demand Partnerships. Earlier in his career, Schonfeld served as Senior Account Manager and Team Lead of Client Services for AudienceScience, the world’s first Advertising Automation solution. A native of New York, Schonfeld received his Bachelors in Business/Regional Development from the University of Arizona.
“Andrew brings a wealth of experience in building and growing high performing teams that understand how to make advertisers successful. He also comes to us with a deep knowledge of streaming television, which leans well into the future of Tatari,” said Philip Inghelbrecht, CEO, Tatari. “We are stoked to have him join us.”
“Tatari is leading the way in measuring TV advertising across linear and connected TV, and I’m extremely excited to join such a forward- thinking company and work with innovative brands”, said Andrew Schonfeld. “The client services team is extremely talented and I look forward to helping them grow, which ultimately helps our clients better reach their goals”.
Read the full press release here