Tatari Names Andrew Schonfeld New Head of Client Services

July 16, 2019

Today, Tatari announces the appointment of Andrew Schonfeld as the company’s new Head of Client Services. Based in New York, Schonfeld will be responsible for leading the company’s client services team, including all core functions within account management and strategic client growth.  With his appointment, Schonfeld will now lead Tatari’s new office in New York, expanding the company’s footprint currently in San Francisco, Santa Monica, and Toronto.

Schonfeld joins Tatari from LKQD, a Nexstar Digital Company, where he was Senior Vice President of Demand Partnerships. In his role at LKQD, Schonfeld established all sales go-to-market strategies, processes and hiring plans and  was responsible for growing revenue from $0 to $80M+ within three years and was also first in business facing sales for the company. Prior to LKQD, Schonfeld spent four years at Adap.tv serving in many roles until being named Sales Director of Demand Partnerships. Earlier in his career, Schonfeld served as Senior Account Manager and Team Lead of Client Services for AudienceScience, the world’s first Advertising Automation solution.  A native of New York, Schonfeld received his Bachelors in Business/Regional Development from the University of Arizona.

“Andrew brings a wealth of experience in building and growing high performing teams that understand how to make advertisers successful. He also comes to us with a deep knowledge of streaming television, which leans well into the future of Tatari,” said Philip Inghelbrecht, CEO, Tatari. “We are stoked to have him join us.”

“Tatari is leading the way in measuring TV advertising across linear and connected TV, and I’m extremely excited to join such a forward- thinking company and work with innovative brands”, said Andrew Schonfeld. “The client services team is extremely talented and I look forward to helping them grow, which ultimately helps our clients better reach their goals”. 

Read the full press release here

Muller Luo

I love getting to know people and drive efficiency.

Related

Tatari’s clients come together to see what’s next for the future of TV

At our recent client events, we shared exciting new features that we’re launching in the coming months across measurement, media buying, and partner integrations.

Tatari Strengthens Engineering Team, Names Scott Persinger as New VP of Engineering

Today, Tatari announces the appointment of Scott Persinger as the company’s new Vice President of Engineering.

How Calm Used Digital Tactics to Master TV Brand Advertising

Learn how Calm used data & analytics to drive customer acquisition, found audiences at scale, and ultimately launched a large-scale brand campaign featuring NBA star LeBron James to become the No. 1 Mental Fitness App, with over 70 million downloads.