Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance. Through a combination of technology, data science, and direct relationships with publishers, we've developed the industry's leading campaign management and measurement tools.
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Discover the changing face of TV advertising measurement, from traditional viewer metrics to outcome-based approaches, and the potential benefits for advertisers and publishers alike.
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Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.
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This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities.
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