ELEVATE YOUR BRAND & DRIVE PERFORMANCE

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance. Through a combination of technology, data science, and direct relationships with publishers, we've developed the industry's leading campaign management and measurement tools.

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What Makes Tatari Different?

True convergent TV

50% of the US watch streaming TV and 50% still watch traditional broadcast and cable. Why settle for half the audience when you can have it all? Tatari bridges the gap between the digital future and traditional TV's enduring reach.

Measure real outcomes

Other platforms focus on delivered impressions or conventional audience targeting. The Tatari platform is precision-engineered to drive real business outcomes (purchases, installs, new reach, etc.) that matter most to you.

Direct media execution

The Tatari platform allows brands to buy ad inventory not only programmatically, but also from publishers directly. This removes the ad tech tax, puts more media dollars to work, and eliminates the risks of fraud and brand safety.

Our Platform & Services

Measurement

Tatari's platform utilizes proprietary technology and measurement methodologies that go beyond audiences and impressions. We use closed-loop attribution to track real outcomes (visit, installs, and purchases) to performance marketers. Customizable dashboards show network, daypart, or creative performance along with the true incremental lift from an ad campaign.

Media Buying

Traditional ad agencies focus on projected ratings and impressions but using Tatari’s smart and agile media buying tools, you can rely heavily on data, analytics, and predictive intelligence to build media plans and bid on inventory. Whether that’s buying linear directly or streaming , you can confidently optimize each creative, publisher, or audience.

Optional Managed Service

Not ready to take on TV advertising in-house? For an additional fee, we'll provide you with a dedicated team of expert media buying and client success managers that will help you with every step of the TV advertising journey - from finding a partner to produce creative assets, to launching your first pilot campaign, to building weekly media plans and optimizations.

Ready to get started?

See our platform in action and watch our short overview video.

Brands that Trust Tatari

"With Tatari’s platform, you can run TV campaigns and optimize them, similar to other digital and social channels."

Victoria Belinsky, Sr. Director of Brand Marketing, Kettle & Fire

"We chose to test TV to add validity and to reach a net new audience that we aren't reaching on TikTok or Instagram. Our main KPIs for TV are increased reach, brand awareness, and lower-funnel metrics (app installs, registrations, and purchases).”

Luke Heston, Head of User Acquisition, TickPick

"We measure TV just like we would any other media channel. The Tatari platform makes it really easy to track performance. We look at CAC and CPA to understand how to triangulate between the two."

Deepti Janveja, Head of Growth Marketing, Seed Health

"Tatari made it really easy to launch on this new channel. Our campaign got us massive scale and a huge number of impressions, and brand awareness at a level we had never seen in any marketing effort before."

Jonathan Cabin, Marketing Director, Wild Earth

"Tatari provides amazing insights, great partnership, and have really allowed us to scale TV as a profitable channel."

Carly London, Head of Growth, Lively

Insights

A Unified Measure: The Case for Standardizing 'Outcomes' in TV Advertising

Discover the changing face of TV advertising measurement, from traditional viewer metrics to outcome-based approaches, and the potential benefits for advertisers and publishers alike.

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.

The Advertiser's Guide to Streaming TV

This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities.