Insights

How Chime Scaled TV by Opting for Tech-First Experts Over Agencies

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

How Brands are Embracing a New Playbook for TV Advertising Success

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

What Marketers Learned About the Future of TV Advertising at Forward™ 2025

From new ways to capture attention to innovative strategies for measuring success, Forward™ 2025 brought top marketers together to explore the future of TV advertising. Relive the highlights and the excitement that made this year unforgettable.

Why Retargeting Might Be TV’s Smartest Entry Point

CTV is transforming traditional retargeting by combining the engagement of TV advertising with the precision of digital targeting, offering brands a low-risk, high-impact way to drive conversions and test a powerful new performance channel.

Marketing Minds: Coterie’s Ankur Goyal Cracks the Code on Data-Driven TV Acquisition

Tatari sat down with Coterie’s SVP of Growth to talk about TV advertising and the importance of a data-driven strategy.

Is Dynamic Ad Insertion Reality or BS? Publishers Weigh In

Can Dynamic Ad Insertion (DAI) really change how we watch TV ads? Publishers say it’s the future. Discover why DAI could rewrite the rules of TV advertising.

Marketing Minds: Fubo’s Alberto Horihuela Discusses the Power of TV Advertising to Grow a TV Platform

Tatari spoke with Fubo’s Co-founder and Chief Operating Officer, Alberto Horihuela, about building a TV streaming service and growing it with TV advertising.

Tatari’s Record Growth and AI Expansion Set the Stage for 2025, Strengthened by Key Executive Hire

After experiencing record growth in 2024, see how Tatari plans to shape the future of TV advertising through continuous innovation and new leadership in engineering.

The Ultimate Guide to TV Sports Advertising

Discover the key players in the evolving sports media landscape and learn how to approach TV ad campaigns for each league to maximize your impact.

How Saatva and MANSCAPED Leveraged TV Advertising for Holiday Season Awareness and Conversion

Watch highlights from GROW LA Fall to hear how MANSCAPED and Saatva are using TV to deliver ROI.