Insights

Watch: From Black Box to Built-In Skill: How AI Is Rewriting the Rules of TV Advertising

At the ecomFounders AI Summit, Tatari's Matt Giannetti sat down with Nik Sharma to discuss how AI is rewriting every phase of TV advertising, from planning to execution to creative. Watch the full session and check out some of the highlights.

Programmatic CTV Is a Starting Point for Full TV Strategy

Most brands think they're running a TV strategy using CTV alone. But if your TV strategy lives entirely inside a DSP, you're missing most of the market. Here's what a complete TV advertising approach actually looks like.

New Survey Reveals the Growth Channel Most Mobile App Marketers Are Overlooking

Mobile app marketers have figured something out: TV works. Our new survey shows how they are using linear and CTV to drive app installs, subscriptions, and branded search lift, and what their advertising playbook looks like in 2026.

Why TV Syndication Is the Best-Kept Secret in Modern Advertising

TV syndication quietly delivers millions of loyal, highly attentive viewers every day—often outperforming both pricey primetime and cheap direct response buys. So why are most advertisers ignoring one of the most efficient, brand-safe, and scalable opportunities on television?

How Advertisers Use AI to Create TV Spots

Brands are quietly using AI to produce TV commercials in days, not months, and the results might surprise you. We talked to the marketers behind it to find out what's working, what isn't, and what it means for the future of advertising.

Why B2B Marketers Are Turning to TV Advertising

B2B brands aren’t abandoning traditional channels, but they are expanding beyond them and quietly winning big on TV. With smarter targeting and measurable impact, companies like Gusto, Relay, and Otter are proving TV isn’t just for B2C brands anymore. It’s becoming a serious growth lever for modern B2B.

Why Amazon is the Missing Piece of the TV Measurement Puzzle

For brands advertising on TV and selling on Amazon, see how integrating Amazon sales figures into your analysis unlocks a holistic view of your true ROI.

What Advertisers Need to Know About TV Sports Advertising in 2026

TV sports advertising in 2026 is being reshaped by streaming, fragmented media rights, and rapidly changing ad prices. This guide shows advertisers where sports audiences live and how to buy across leagues effectively at any budget.

How Chime Scaled TV With a Tech First Buying Approach

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

How Brands Are Embracing a New TV Advertising Playbook

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.